BOWLING GREEN, Ky., May 19, 2015 /PRNewswire/ -- In an effort to connect with passionate hoop fans and players alike, Spalding, a division of Russell Brands, LLC, and the world's largest basketball equipment supplier, is asking basketball fans to showcase how they are #TrueToTheGame with a social media sweepstakes and campaign in partnership with SLAM Magazine. Fans are invited to share photos along with the #TrueToTheGame #Sweeps hashtag on Twitter or Instagram for the chance to win a variety of basketball-related prizes each month including trips to the Basketball Hall of Fame, tickets to an NBA Christmas Day game or Spalding/NBA products.
As part of the social media promotion, Spalding has partnered with SLAM Magazine to further showcase the meaning of #TrueToTheGame. The accompanying print and digital campaign titled "When the Lights Go Out, the Game Goes On," tips off in the June 2015 issue and will run through March 2016. It features athlete interviews that highlight how each player fell in love with basketball and what "True to the Game" means to them.
"Spalding was built around an authentic passion for sports and a belief that you play your best game when you put in the work," said Kenyatta Bynoe, Senior Director of Marketing at Spalding. "This campaign is designed to mobilize basketball fans around this movement and create a platform for everyone who embraces basketball as a lifestyle – whether as an athlete or a fan, to share their own personal truth."
For more information on how to enter the sweepstakes and to see the prize list and official rules visit www.spaldingtruetothegame.com. A live photo gallery featuring an aggregate of photo entries will also be featured on the website. Corresponding content from SLAM Magazine's "When the Lights Go Out, the Game Goes On," campaign will also be featured on SLAMOnline.com and in the latest issue of the magazine.
No purchase necessary.
Spalding is the largest basketball equipment supplier in the world, and America's first baseball company. Spalding is the official basketball of the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official baseball of the Little League World Series® and the official volleyball of the King of the Beach® Volleyball Tour. In addition to being the leading producer and marketer of basketballs, footballs, volleyballs and soccer balls, Spalding produces softballs under the Dudley® brand. The SPALDING® and DUDLEY® trademarks are owned by Russell Brands, LLC. For more information, visit www.spalding.com. For more information, Contact: Lynn Luczkowski, L2 Communications Lynn@L2comm.biz or 413-478-1569/802-295-3888