Spangle Launches AI Discovery as More Shopping Decisions Move to AI
New solution helps enterprise retailers identify where they can win customer demand, take action with governed AI agents, and connect AI discovery to revenue.
SEATTLE, Sept. 22, 2026 /PRNewswire/ -- Spangle AI, the strategic AI platform for enterprise retailers, today announced the launch of Spangle AI Discovery, a new solution designed to help retailers compete and win as shoppers increasingly rely on AI assistants and shopping experiences such as ChatGPT, Perplexity, Google, Amazon's Alexa for Shopping, and Walmart's Sparky.
"Consumers are putting AI to work on their side, which is why retailers need intelligence working on theirs," said Maju Kuruvilla, Founder and CEO of Spangle. "Commerce was built for human shoppers. Now, retailers increasingly have to serve both people and the AI agents working for them. The answer isn't to chase every new AI surface. Retailers need to know which customer demand they're positioned to win, what to do about it, and whether it actually makes money. That's what we built Spangle AI Discovery to do."
Spangle already works with enterprise retailers including REVOLVE, Steve Madden, Alexander Wang, and WHP Global, among many others. At REVOLVE, Spangle's technology increased return on ad spend by 60%, revenue per visit by 50%, and conversion rate by 30%. AI Discovery brings that same approach to the product decisions that shoppers now make even before reaching a retailer's website.
More shopping decisions begin with AI
For 25 years, ecommerce was built on a simple assumption: the shopper would come to a retailer's website to make a purchase decision. This behavior is changing. In fact, according to an IBM-NRF study earlier this year, almost half of the shoppers surveyed use AI in their buying journeys–including researching products (41%), interpreting reviews (33%), and finding deals (31%). Today, shoppers may have already narrowed their choices well before reaching a retailer's website.
Retailers need more than AI visibility
Spangle AI Discovery continuously looks across available signals to identify shopper demand that a retailer is positioned to win. Based on factors such as assortment, inventory, product fit and commercial opportunity, Spangle AI Discovery determines the best response, which may include no action, and puts governed AI agents to work on approved opportunities.
Spangle then measures what happens across AI discovery and commerce outcomes, using each decision and outcome as retailer-specific context for what to do next, working within the retailer's controls. When Spangle identifies the shopper demand worth pursuing, its governed AI agents take action. Retailers are able to track what happens across visibility, traffic, conversion, and revenue, while Spangle agents use those outcomes to improve the next decision. The result is a system that keeps working as customer demand, inventory, products, and performance change.
"Retailers don't need another growing list of prompts to monitor," said Fei Wang, Co-founder and Chief Technology Officer at Spangle. "Spangle AI Discovery identifies customer demand a retailer is positioned to win, determines what is worth acting on, and puts governed AI agents to work. Then it measures what happened and uses those outcomes to inform the next decision."
Spangle AI Discovery helps its retailer customers achieve the following:
Find the best and hidden opportunities to win - Daily AI visibility, trend intelligence, and the Intent Opportunity Agent identify and prioritize customer demand based on commercial potential and the retailer's right to win.
Unleash AI agents to capture opportunities - Governed Spangle agents research, create, deploy, monitor, and optimize approved opportunities while retailers retain control over strategy, brand, merchandising, legal requirements, and publishing.
Create continuously optimized, up-to-the-minute commerce experiences - Experiences connect catalog, pricing, and inventory, ensuring products and recommendations remain current, accurate, and engaging, rather than stale or static.
Close the loop to revenue - Spangle connects AI visibility to traffic, conversion, revenue per visit, and attributed revenue, then uses every outcome to improve the subsequent experience.
"Being cited by AI isn't the same as being chosen by the customer," said Kuruvilla. "Visibility tells you where you stand. What matters is knowing where you can win—and having the intelligence and execution capacity to do something about it."
Spangle AI Discovery is available to enterprise retailers beginning this fall. Retailers may begin with an eight-week AI Discovery Sprint. The sprint establishes a baseline for high-value customer intents, identifies opportunities, deploys governed improvements, and measures results against the initial baseline.
For more information, visit spangle.ai.
About Spangle
Spangle builds AI that works for retailers. As consumers get increasingly capable with AI working on their side, Spangle gives retailers intelligence to work on theirs. Spangle finds customer demand a retailer is positioned to win, decides what to do about it, acts through governed AI agents, and learns from business outcomes. Customers include enterprise retailers such as REVOLVE, Steve Madden, Alexander Wang, and WHP Global, among others.
Spangle has raised $21 million from investors including NewRoad Capital Partners, Madrona, DNX Ventures, and Streamlined Ventures. Headquartered in Seattle, the company was named Business of Fashion's AI Startups to Watch and received an NRF VIP Award for Best AI-Driven Marketing Solution. Learn more at spangle.ai.
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SOURCE Spangle AI
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