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SparkBeyond Partners with DemystData to Provide Contextual Data for Smarter Decision-Making

This collaboration infuses SparkBeyond's AI ideation platform with DemystData's extensive network of external data sources


News provided by

SparkBeyond

Mar 03, 2020, 09:00 ET

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NEW YORK, March 3, 2020 /PRNewswire/ -- SparkBeyond, the AI-powered problem-solving platform leveraging the world's largest library of code to discover trends and actionable insights buried in data, today announced a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access and test hundreds of data products. The partnership will enable DemystData to integrate its growing repository of over 500 data products with SparkBeyond's AI-driven problem-solving – empowering clients of both companies with deeper, faster and more impactful results. 

By breaking down third-party data barriers and leveraging SparkBeyond's proven technology, this exciting partnership equips data-driven organizations to achieve new outcomes that can drive impact, as rich and relevant external data are available directly within the SparkBeyond platform. These organizations will be able to evaluate broader and unbiased business questions, usually limited by the inherent human inability to work outside their knowledge domain, to understand key drivers and root causes governing their KPIs.

"The combination of SparkBeyond's incredible AI-powered problem-solving platform combined with Demyst's massive and constantly growing collection of external data products will allow data-driven organizations to discover the most predictive attributes and ultimately harness an order of magnitude: more data, " said Mark Hookey, CEO of DemystData.

SparkBeyond's platform embeds machine learning into decision support systems, and is a crucial tool within the data science value chain. Its AI technology bypasses the human bias in problem-solving and generates millions of hypotheses per minute. These hypotheses capture changes in the dynamic business environment, and are infused with unique insights gleaned from SparkBeyond's rich network of external data sources – which now includes DemystData. Not only are such actionable insights transparent and explainable, but its speed and the reduced time to value allows more problems to be answered with AI-powered ideation.

"Organizations that harness external data for their decision-making are achieving outsized returns. AI has equipped us with an unparalleled opportunity to generate business and social impact at a larger scale," said Amir Haramaty, CCO of SparkBeyond. "By augmenting a company's internal data with DemystData's impressive marketplace, our clients can achieve a holistic and future-focused perspective of their entire organization."

About SparkBeyond

SparkBeyond empowers organizations to solve their most complex challenges. SparkBeyond's Problem Solving Platform is designed to tackle the cognitive bottleneck and bias inherent in human thinking, augment data with a multitude of external data sources, and enable adaptive AI systems ready for today's dynamic world. The platform discovers complex patterns, identifies root causes and drivers of business outcomes. SparkBeyond harnesses humanity's collective intelligence to generate millions of ideas in minutes and empowers organizations with strategic and operational intelligence for maximal impact.

Founded in 2013, the company has rapidly expanded its global footprint with offices in New York, London, Israel, Singapore and Melbourne. Leading Fortune 500 companies partner with SparkBeyond across a broad range of verticals, including Insurance, Finance, Pharmaceuticals, CPG and Retail. https://sparkbeyond.com/.

About DemystData

Demyst is a leading External Data as a Service (EDaaS) platform that data-driven organizations rely on to handle external data discovery, testing, and all the operational requirements of ingestion. Demyst manages the largest collection of consumer, business, and property data products in the world to help clients solve key use cases around marketing, digital on-boarding, risk management, and back-office use cases. Demyst has offices in New York, Singapore, Hong Kong, and Melbourne. Find out more at demyst.com.

SOURCE SparkBeyond

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https://www.sparkbeyond.com

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