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Sparkle Grooming Co. Opens New Cottleville Salon

Sparkle Grooming Co. is not your average dog groomer. Learn more about how we are disrupting the high-fragmented pet care industry.

News provided by

Sparkle Grooming Corp.

Sep 29, 2026, 09:00 ET

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Fast-growing, wellness-focused dog grooming franchise brings its membership-based pet care model to the St. Louis metro area

SCOTTSDALE, Ariz., Sept. 29, 2026 /PRNewswire/ -- Sparkle Grooming Co., the wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care (QSPC) category, will officially open its new Cottleville salon on Monday, October 12. The salon, owned and operated by local franchise partners Kimberly and Steve Barnhart, marks Sparkle's expansion into the St. Louis metro area and brings a modern, transparent approach to routine dog grooming to local pet parents.

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Sparkle Grooming Co., the wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care category, expands into the St. Louis metro with a new Cottleville salon opening Oct. 12, preceded by a community open house Oct. 10.
Sparkle Grooming Co., the wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care category, expands into the St. Louis metro with a new Cottleville salon opening Oct. 12, preceded by a community open house Oct. 10.

Conveniently serving dog owners in Cottleville, St. Peters and surrounding communities, the new salon combines salon-style grooming with wellness-focused hygiene, convenient online booking and recurring membership options. Sparkle's service model is designed to make routine care more accessible and consistent while offering a quick, low-stress experience for dogs and the people who love them.

To celebrate the upcoming opening, Sparkle Grooming Co. will host a community open house on Saturday, October 10 from 9 a.m. to 12 p.m. Guests will be invited to tour the salon, meet the Sparkle team and learn more about the brand's membership-based approach to routine pet care.

Booking is now available for appointments beginning Sept. 28. Local pet parents also may take advantage of Sparkle's Guest Pass, which offers new guests an introductory Essentials visit, and enroll in the limited-time Founder's Sale to secure special pre-opening membership pricing.

The Cottleville opening builds on the Barnharts' experience in membership-driven care and their commitment to delivering service that is reliable, approachable and community-focused. After operating a successful franchise business together, Kimberly and Steve saw an opportunity to bring Cottleville pet parents a grooming experience that places dogs' comfort, transparency and ongoing wellness at the center.

"Every dog deserves grooming that feels calm, caring and tailored to their well-being," said Steve Barnhart. "We're excited to bring area pet parents a place where they can feel confident their dogs are receiving thoughtful, consistent care, and leaving happy, healthy and looking their best."

Unlike traditional grooming salons that often rely on occasional appointments and back-room service, Sparkle was built around the belief that grooming should be part of every dog's ongoing wellness routine. At Sparkle, dogs receive attentive care in a salon environment designed to reduce wait times and create a more comfortable, transparent experience for both pets and pet parents.

With more than 600 licenses awarded nationwide, Sparkle is one of the fastest-growing brands in the pet care industry, partnering with experienced multi-unit operators to introduce a new standard in dog grooming across the country.

For more information, to purchase a Founder's Membership, claim a Guest Pass or schedule an appointment, visit sparkledogcare.com/missouri/st-peters/cottleville.

About Sparkle Grooming Corp.

Founded in 2022, Sparkle Grooming Corp. is a wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care (QSPC) category. By combining salon-quality hygiene and grooming with a membership-based model and hospitality-driven experience, Sparkle makes consistent, high-quality care more accessible for pet parents.

Focused on essential external health, Sparkle delivers a more convenient and transparent alternative to traditional grooming while equipping franchisees with scalable systems and modern operations designed for performance.

SOURCE Sparkle Grooming Corp.

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