NEW YORK, April 12, 2011 /PRNewswire/ -- Sparta Commercial Services, Inc. (OTCQB: SRCO) and its subsidiary, Specialty Reports, Inc., today announced the launch of SpecialtyMobileApps.com, the fourth and latest product offering by Specialty Reports, following Cyclechex.com, RVchecks.com, and CarVINreport.com, with the latter three exclusively dedicated to providing history reports for their respective types of vehicles.
Unlike its sister products that focus on vehicle history reports, SpecialtyMobileApps.com is providing a radical new mobile platform that allows dealers to quickly and easily develop and manage their own mobile apps for a fraction of the traditional cost of development and maintenance. Using the SpecialtyMobileApps.com content management system, dealers will be able to upload their preferred images and content to a dedicated server, and then "publish" the application to the appropriate Smartphone App Platform. SpecialtyMobileApps.com takes care of the rest. Particularly impressive is the fact that dealers will be able to construct a fully functional mobile app in days to weeks, rather than months. The SpecialtyMobileApps.com solution is agile, robust, and provides a mobile experience like no other.
SpecialtyMobileApps.com is promoting its highly customizable mobile apps initially to powersports, RV, auto, and boat dealers, to engage and communicate with their customers, potential customers, and others, in ways that were never before possible through a single source. SpecialtyMobileApps will enable dealers to notify their customers about new models and products, special events and promotions, service appointment scheduling, warranty and maintenance requirements, recalls, and more. Dealers will also be able to have their mobile apps designed and built by the experts associated with SpecialtyMobileApps.com if they do not have the internal resources to create their own mobile app.
For a limited time, the introductory price to powersports, RV, auto and boat dealers will be a $999 development fee, plus a monthly subscription fee of $99.
Speaking about the launch of SpecialtyMobileApps.com, Anthony Havens, CEO of Sparta and Specialty Reports, said, "For all those dealers in the industries we're initially focusing on who want to take their dealerships to the next level of advanced communications technology, SpecialtyMobileApps is a major step forward. We can provide them with the ability to communicate and interact with their customers in a manner that is rapidly gaining attention and acceptance in the broad marketplace at a cost that is considerably lower than most other sources for mobile apps today. We're excited about this new development, and we're confident that SpecialtyMobileApps.com will be popular with both the dealers and their customers."
About Sparta Commercial Services, Inc.
Sparta Commercial Services, Inc. is a New York-based, nationwide financial services company offering financing and leasing products to consumers and retail powersports dealers. Sparta also serves municipal and governmental agencies nationwide with its Municipal Lease Program, which offers financing for essential equipment for the law enforcement and emergency response communities.
Our subsidiary, Specialty Reports, Inc., is in the business of offering value-added online tools to consumers and dealers in the automotive, powersports, RV, motor home, and marine industries. SpecialtyMobileApps is the fourth product offering of Specialty Reports, Inc. and provides dealers and consumers with a highly customizable Smartphone application. The first three products (Cyclechex Motorcycle History Report, RVchecks, and CarVINreport) offer online access to title histories and salvage information for various classes of previously owned assets.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company's filings with the SEC, which are available on its website at: http://www.sec.gov
SOURCE Sparta Commercial Services, Inc.