Specialized Unveils The Alias For Women: One Bike, Two Personalities

MORGAN HILL, Calif., Oct. 11, 2013 /PRNewswire/ -- Today, Specialized Bicycle Components introduced a new player to the women's triathlon scene—the Alias. Part high-performance road bike, part triathlon bike, the Alias delivers the best of both worlds, allowing women to train and race on the same bike.

(Photo: http://photos.prnewswire.com/prnh/20131011/LA96284)

The Alias eliminates a common issue cyclists face when taking up the sport of triathlon—the need to have one bike for training and another dedicated tri-bike for racing. The Alias solves this problem making it an ideal bike choice for women who don't want to buy, or store, two bikes for different needs.

"Women's triathlon and cycling have become powerful and permanent forces in women's fitness," said Erin Sprague, women's product manager. "The Specialized Alias is the first bike of its kind, designed for women participating in mid-distance triathlon.  We all have an 'Alias'—an aspirational and maybe even dramatic assumed identity. This is the bike to help women become their best and most empowered selves."

The "best-of-both-worlds" versatility of this full-carbon bike comes courtesy of its unique frame geometry, which allows women to switch between two positions easily. Getting in some training miles on the road? That's where the extra setback seatpost of the Alias ensures a more traditional road position in the hoods or drops, and will keep the rider comfortable on group rides or on climbs.

Come race day, the triathlete can swap to the zero offset seatpost and attach aerobars to achieve a more aerodynamic position, allowing them to push their limits on the bike. The aerodynamic tube shapes of the Alias enable riders to experience what we mean when we say #aeroiseverything and gain a true aero advantage in the bike leg of a triathlon.

The Alias is even more "tri-ready" with the option to add aerobars and a Remora storage box—an easy-to-use, toptube mounted box for convenient access to on-bike nutrition.

The unique fit of the Alias reinforces Specialized's dedication to creating women's products that are truly specific to their needs, not just in geometry and design, but in how the bikes, gear and apparel work together to deliver the best overall ride experience. This includes a cohesive approach to women's apparel and gear being designed as a collection, and developing scientifically advanced Body Geometry products such as women's saddles, gloves and chamois shapes. To ensure the right fit, Specialized's Body Geometry Fit technicians work with female riders at all levels to become 'one with their bike'.

To support the launch of Alias, Specialized welcomed Tara Costa, former contestant on The Biggest Loser and a new triathlete. Since her time on the reality show, Tara has continued to inspire and test her own limits, competing in marathons and triathlons, including her first Ironman in 2013.

"I never thought I would discover my inner-Alias as a triathlete," said Tara Costa, former contestant on The Biggest Loser. "Training and competing in triathlons over the past few years, including my first Ironman finish, has been exhilarating and empowering on my journey to live a healthier life. This sport has the power to transform lives and Specialized is leading the way with all they do to support women in cycling."

The Alias: one bike with dual personalities. Images for the Alias, including action imagery and bike detail shots, can be found here (pin code HVJND).

About Specialized
Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider's need for functional and technically advanced products that provide a performance benefit.

Contact:
Katie Sue Gruener
408-779-6229 x 4208
[email protected]

SOURCE Specialized