Specialty Food Association Announces Winners of sofi™ Awards for New Product of the Year and Product of the Year

Winners Selected and Announced at the Sold Out 67th Summer Fancy Food Show

NEW YORK, June 27, 2023 /PRNewswire/ -- After anonymous tastings by hundreds of top buyers at the 2023 Summer Fancy Food Show, the Specialty Food Association (SFA) has announced that Mochidoki Vegan Passionfruit Mochi Ice Cream and Lewis Road Creamery 10 Star Certified Salted Butter have been awarded the 2023 sofi Awards for New Product of the Year and Product of the Year, respectively.

"We are jumping in joy to receive this," said Mochidoki Co-founder Ken Gordon. "It's a culmination of a lot of hard work. It confirms that mochi ice cream is here to stay!"

"We are very, very excited to receive this award for our product that comes from our small region of Waikato on the other side of the world," said Jason Clements, General Manager of Lewis Road Creamery. "To be recognized will mean so much to the farms we work with in New Zealand."

The Specialty Food Association has been presenting sofi Awards since 1972. Open only to product-qualified members of the SFA, entrants in each of 53 categories were judged at the Food Innovation Center at Rutgers University (FIC), the SFA's partner for the awards. FIC experts evaluated products using anonymous tastings using criteria that included flavor, appearance, texture, aroma, ingredient quality, and innovation. A total of 97 specialty food products were awarded Gold or New Product category trophies in May. The complete list of sofi Awards category winners can be found here.

"The sofi Awards celebrate the creativity and quality that drives the $194 billion specialty food industry," said Denise Purcell, vice president, resource development for the SFA. "Mochidoki and Lewis Road Creamery exemplify the excellence within our industry."

The top five Gold and New Product category winners were eligible to compete for Product of the Year and New Product of the Year at the Summer Fancy Food Show. Qualified food and beverage buyers participated in anonymous tastings of the top five Gold and New Product category winners on Sunday, June 25 and Monday, June 26. 

Open only to the trade, the Summer Fancy Food Show is the largest B2B specialty food and beverage show in North America.

About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $194 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.

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SOURCE Specialty Food Association