Specialty Food Association Welcomes Mary Beth Vultee as Senior Vice President, Membership

NEW YORK, April 7, 2025 /PRNewswire/ -- The Specialty Food Association (SFA) is excited to announce that Mary Beth Vultee has joined the organization as Senior Vice President, Membership, a newly created position reflecting SFA's commitment to supporting members through all aspects of their journey. Most recently at Whole Foods Market as Executive Leader of Design, Vultee brings a wealth of specialty food industry knowledge and passion to the role and the Association.

"We're thrilled to welcome Mary Beth to the SFA," said Bill Lynch, SFA President. "Her deep industry knowledge, strategic mindset, and passion for supporting emerging brands make her an ideal fit. I'm confident she'll play a key role in helping us expand the year-round value we deliver to our members."

Vultee is a dynamic leader with extensive experience across operations, merchandising, sourcing, strategy, and program development. A former chef with a Master's in Food Studies from New York University, Vultee has deep roots in the food industry. She began her career in the kitchen before transitioning to key roles in the industry, including as a national sales manager at The Chef's Warehouse. Her time at Whole Foods Market—where she worked in various roles, including a leader on the Local and Emerging Brands team launching the Local and Emerging Brands Accelerator Program (LEAP)—further shaped her expertise in product development and mentoring emerging brands.

Stepping into the role of SVP, Membership at SFA, Vultee brings her broad industry knowledge and ability to cultivate strong partnerships to help SFA grow while staying true to its core values. She is focused on driving member growth, addressing specific needs, and providing year-round support, particularly in areas like community building, education, and supply chain.

"I'm driven by the opportunity to help SFA members thrive at every stage of their journey," says Vultee. "By building strong, collaborative relationships and creating tailored, actionable strategies, we can empower our members to overcome challenges and seize growth opportunities."

For more information about SFA, membership benefits, and the Summer Fancy Food Show, visit specialtyfood.com.

About the Specialty Food Association 

The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207-billion specialty food industry. Representing more than 4,000 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Summer Fancy Food Show, Winter FancyFaire*, and the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. SFA also produces the e-newsletter Specialty Food SmartBrief, the Trendspotter Panel annual predictions, and Show reports. Find out more at Specialtyfood.com, and connect with SFA on LinkedIn, Instagram, TikTok, Facebook, and X.

SOURCE Specialty Food Association