Specialty Nutrition Group to Launch Four New Brands at GNC

Exclusive partnership introduces 15 research-validated nutrition products with a no compromises approach to formulation

Jan 14, 2016, 10:17 ET from Specialty Nutrition Group, Inc.

LIGHTHOUSE POINT, Fla., Jan. 14, 2016 /PRNewswire/ -- Specialty Nutrition Group, Inc. has announced an exclusive retail distribution partnership with GNC Holdings, Inc. (NYSE: GNC) to launch 15 leading-edge nutrition products in four new brands. The new research-validated products are now available in GNC stores nationwide and online at GNC.com.

The new brands include the F1RST® brand of patented and research-backed single-ingredient products, each using the exact ingredient form and dosage used in clinical studies; the Purpose® Nutrition brand of no-compromises, condition-specific nutritional therapeutic formulations; the MedVital® brand of nutritional components found in the Mediterranean Diet, each in its body-ready and clinically studied form; and SatisFIVE®, a natural greens drink that promotes a feeling of fullness.

Greg Horn, CEO of Specialty Nutrition Group, said, "We are excited to be working with the global leader in health, wellness and performance products in bringing these new products to market. GNC's enormous base of loyal, committed customers are proactive about their health and wellness and expect GNC to be first with the best in research-validated nutrition products. Our new products meet that need in every way."

He added, "Our clinical understanding of the link between nutrition and health is rapidly expanding, and each year scientific studies show a handful of new ingredients and formulations offer significant promise to improve human health and wellness. These four new brands take a no-compromises approach to formulation and offer a rapid path to the informed, proactive health consumer for promising discoveries at the intersection of nutrition and health."

Dr. Guru Ramanathan, GNC's Chief Innovation Officer, added, "We chose Specialty Nutrition Group as a partner because of their deep expertise in the science of nutrition and focus on effective, research-supported products. This program is an early example of the way we want to partner with leading innovators in the field of scientific nutrition."

About Specialty Nutrition Group, Inc. Specialty Nutrition Group, Inc. is a nutrition brand-building firm focused on commercializing innovative, IP-protected nutritional and health-promoting technologies. SNG acts as co-development partner with large consumer products and nutrition companies to rapidly commercialize nutrition innovations, represents academic institutions and individual inventors to find new commercial applications for their inventions, and develops its own brands for launch in targeted commercial markets. More at www.SpecialtyNutrition.com.

Media Contacts: For Specialty Nutrition Products:  Lisa Cagle, 954-941-4347, Info@SpecialtyNutritition.com

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SOURCE Specialty Nutrition Group, Inc.