Specific Media Expands Strategic Collaboration With Nielsen To Launch Moviegoers Precision Marketing And TV Audience Segments On Mobile

IRVINE, Calif., Oct. 8, 2014 /PRNewswire/ -- Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors.

Key capabilities of the expanded collaboration include:

• Nielsen Movie Audience Segments: Developed specifically for film studios and unique to the marketplace, Nielsen Movie Audience Segments are built from Nielsen's annual Moviegoing Report. Leveraging an innovative model-based methodology, Nielsen Movie Audience Segments allow advertisers to identify and connect to movie fans ages 12 to 74 based on key movie viewing behaviors, such as by movie category (ex: horror, action, drama), frequency (Friday-night premiere attendees, avid moviegoers) and even past film titles.
• Nielsen TV Audience Segments for Mobile: Specific Media is the first Nielsen beta media participant for this new offering, which integrates Nielsen National People Meter Panel and Online Panel behavioral data to intelligently inform mobile-based precision marketing. This allows advertisers to extend their TV campaigns across platforms by carefully reaching appropriate TV audiences on mobile at scale.

"By tapping into Nielsen's leading data-driven insights and newest cross-screen consumer segmentation, we can offer our clients access to behavioral data across a wide range of activities and product categories," said Vic Catalfamo, Vice President, Global Strategic Partnerships, Specific Media. "Launching a granular marketing capability around film goers is the latest result of a long-standing relationship with Nielsen to meet advertisers' evolving needs and fulfill their quest for advanced vertical-specific solutions, such as the movie industry."

"Marketers are increasingly looking to build smarter cross-screen campaigns through precision marketing," said Andrew Feigenson, Managing Director, Digital Client Services, Nielsen. "We're pleased to continue working with Specific Media to bring to the market unique solutions that help advertisers better reach their key customers by connecting offline to digital."

More information on Specific Media's TVAS solution is available at http://specificmedia.com/products/adsolutions/tvas/.

About Specific Media

Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.  Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.com and find us on Twitter, Facebook, and LinkedIn. 

SOURCE Specific Media