Specific Media Introduces New "Custom Audiences" Offering To Advance Brand And Consumer Connections

IRVINE, Calif., May 29, 2014 /PRNewswire/ -- Specific Media announced the launch of a new CRM product "Custom Audiences, powered by Vindico" that gives advertisers the ability to leverage their existing offline customer data to reach their actual customers across the open web. This advanced CRM offering securely matches data points from a brand's customer sales and loyalty data against a proprietary database of one billion registered users to identify and deliver personalized messages to their actual customers online.

Custom Audiences allows advertisers to onboard their CRM data to create unique campaigns targeted to those exact individuals across all devices and formats. Custom Audiences also provides advanced demographic information about a brand's existing customer list, allowing them to create actionable targeting segments that can then be used for current or future campaigns. This in-depth analysis provides advertisers with new insights into their existing customer base, allowing them to leverage these new insights to create additional custom targeting segments to reach new prospective customers online.

Key features of Custom Audiences include:

• Real-time matching of a brand's offline customer data to addressable online audiences
• Deep audience insights into additional self-declared data points available through Specific Media's exclusive access to proprietary first-party data
• Ability to onboard offline customer data, append additional audience insights, create personalized messages and target campaigns all through one programmatic buying interface

"Brands have long been challenged to utilize their offline customer data to effectively reach their customers online," said Bill Schild, SVP of Global Marketing, Specific Media. "With Custom Audiences, our brand partners can now leverage their CRM database to deliver personalized messages across all devices and formats to past, current and potential customers across the open web at no additional cost."

Learn more about Custom Audiences' advanced analytics and insight capabilities here.

About Specific Media

Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.  Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.com and find us on Twitter, Facebook, and LinkedIn. 

SOURCE Specific Media