Specific Media Partners With TRUSTe To Provide Data Collection Best Practice

NEW YORK, Nov. 12, 2013 /PRNewswire/ -- Specific Media, a next generation media company that enables brands to seamlessly connect with consumers, has announced a global partnership with TRUSTe, the leading Data Privacy Management company, to offer its customers and clients peace of mind for managing data privacy across web, mobile, and connected television advertising platforms.

With the proliferation of multimedia devices, consumers are receiving and providing data in more ways than ever before. However, with this, there has been growing focus on responsible management of this data. The TRUSTed Data Certification is a globally recognized solution which ensures that Specific Media's data collection practices are compliant with TRUSTe's strict guidelines, creating peace of mind for clients and consumers alike - with clear privacy policy guidelines and the TRUSTe Certified Privacy Seal appearing on Specific Media's global website.

Specific Media is also working with TRUSTe to be among the first companies awarded the 'Trust Seal' under the EU Self-Regulatory Program for Online Behavioral Advertising. TRUSTe was announced as an approved Icon and Certification provider earlier this year by the European Interactive Digital Advertising Alliance (EDAA).

"Our clients include some of the most recognizable brands in the world and as such, it is critical that our solutions align with the highest possible standards for consumer protection and data privacy," said Bill Schild, Senior Vice President, Global Marketing, Specific Media. "By extending our partnership with TRUSTe, we are reinforcing our commitment to, and compliance with, the highest privacy standards in each of the markets we serve around the globe."

As more and more publishers enter the online advertising space, and the number of agencies looking to boost clients' brand awareness continues to grow, it is becoming increasingly important to drive user engagement and minimize compliance risk.

"TRUSTe is at the forefront of the emerging privacy-tech ecosystem. Our Data Privacy Management platform and globally recognized Certified Privacy Seal enable businesses to safely collect and use customer data across web, mobile, cloud and advertising channels," said Ken Parnham, Managing Director EMEA for TRUSTe. "We are delighted to extend our partnership with Specific Media and continue to help them to build trust and ensure their customers have the highest confidence in their data collection practices."

Consumers want businesses to be clear about data usage and to give them the ability to make their own privacy choices. By listening and responding to what users want, Specific Media is enabling its customers to deliver online advertising and increase trust in the ever-growing data economy. By also embarking on the certification process and complying with the EU Self-Regulatory Program for Online Behavioral Advertising, Specific Media aims to increase transparency and choice for consumers in order to provide relevant advertising based on their preferences.

Nick Stringer, Director of Regulatory Affairs for the IAB concludes, "Privacy concerns continue to dominate the public policy and regulatory discussions around digital advertising. Businesses need to step up to these challenges, and the EU self-regulatory program to provide consumers with greater transparency and control over data collection and use – which Specific Media is committed to – is a good way of doing this."

About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media's suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.

About TRUSTe
TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.com.

SOURCE Specific Media