Specific Media Unveils New Capabilities For Reaching TV Audiences Online

IRVINE, Calif., Sept. 11, 2014 /PRNewswire/ -- Specific Media, a leading global media company connecting brands with consumers, introduced advances to its TV Audience Segments (TVAS) targeting solution to now include access to comprehensive TV data through both panel and set top box (STB) audience data tune-in measurement, and the flexibility of programmatic execution. Extending the reach of TV campaigns by delivering messages on internet-connected devices, the updated TVAS allows advertisers to identify key audiences and reach them at-scale.  

Specific Media's TVAS capabilities are boosted by Rentrak set top box data to enhance campaigns on mobile devices. TVAS bridges the online-offline gap by enabling advertisers to target mobile audiences based on offline (TV) viewing habits. Advertisers can better manage their campaigns and investments by ensuring optimal frequency to reinforce messages.

"Entertainment and content consumption habits are changing rapidly – TV is no longer the primary place to consume content and consumers are routinely engaging with multiple screens at one time," said Vic Catalfamo, VP Advanced Media Solutions, Specific Media. "TVAS is the first industry solution to include combined panel and set top box data to provide advertisers with access to the best and most granular TV data sets in the market in one integrated solution, cross-platform and in a programmatic environment."

Key updates include:

• Comprehensive TV Data: TVAS uniquely provides advertisers with access to both panel and STB-based TV figures to choose the mix of data that best meets their needs. Specific Media now also provides access to a private exchange with Rentrak's specialized mobile data.
• Tune-In Measurement: A key exposure KPI, tune-in measurement identifies campaign performance to inform ideal ad exposure rates that achieve maximum lift by reporting on actual TV audience tune-in based on STB data. This enhancement also allows TV networks to measure their mobile campaigns' efficacy in driving actual audience tune-in to their favorite shows. TVAS is the first to measure TV audience tune-in based on online video campaigns across any screen.
• Programmatic Execution: The enhanced TVAS solution offers ad buyers this additional option, providing the efficiency real-time placements. All inventory is Adtricity-rated to give advertisers visibility into the quality of their placements.

"With the largest TV measurement footprint in the industry, Rentrak allows advertisers to access second-by-second TV audience viewership," said Evan Goldfarb, EVP, Media Analytics, Rentrak. "Integrating our TV ratings information with Specific Media's proprietary ad delivering technology and data will generate scalable marketing efforts, including at a local level, that has been a clear unmet market need for many advertisers."

For more information on the latest enhancements to TV Audience Segments, please visit http://specificmedia.com/products/adsolutions/tvas/.

About Specific Media

Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.  Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.com and find us on Twitter, Facebook, and LinkedIn. 

SOURCE Specific Media