Spectrum Resorts Campaigns for 'Support Alabama's Gulf Coast' During Oil Spill Event

GULF SHORES, Ala., May 10 /PRNewswire/ -- Spectrum Resorts, a leader in luxury resort accommodations along the Gulf Coast, has implemented a campaign for area visitors to support the coast and keep their vacation plans intact during the recent oil spill event, whose effects, if any, are still unknown.  A t-shirt imprinted with the slogan "Support Alabama's Gulf Coast, Summer 2010," was designed through the efforts of Spectrum Resorts and artist Michael Booth, a former resident and employee of the area.  Though all guests booking through Spectrum Resorts at The Beach Club, Turquoise Place and Caribe Resort will receive a complimentary t-shirt to show their support, the shirts are also available for purchase at $20-$22. A portion from each purchase will be donated to the Bon Secour National Wildlife Refuge in Gulf Shores, Ala. which sits adjacent to The Beach Club.

Additionally, Spectrum Resorts announced a "100-percent vacation guarantee" and a "no-deposit-required" policy for guests staying at any of its three properties in Gulf Shores and Orange Beach, Ala., to proactively encourage visitors to vacation along the Gulf Coast in spite of the oil spill.  

"Our number-one priority is our guests and their satisfaction. We want them to be comfortable that their vacation investment is protected," said Kathleen Williams, Spectrum Resorts general manager.  "Furthermore, our area needs as much support as possible now and throughout the upcoming summer season.  The 'Support Alabama's Gulf Coast' t-shirt campaign is to encourage visitors to keep coming to the Gulf Coast, regardless of whether or not they purchase their vacation through Spectrum Resorts or through another agency.  Our economy and local residents need this support right now, as do the organizations that take care of our wildlife and marine species."

Spectrum Resorts properties have unique water features such as lazy rivers, slides, indoor and outdoor pools, as well as playgrounds for children, a putting green, tennis courts, shopping outlets, exceptional family and fine dining, spas, tiki bars, as well as family activities and live entertainment nightly beginning Memorial Day weekend.  The resort experience, coupled with the area's many attractions, such as the Tanger Outlet Center and other quaint shops, the Naval Air Museum, historic Fort Morgan, the Bon Secour National Wildlife Refuge, exceptional golf courses and great night life should  "give visitors plenty of reasons to look forward to vacationing along Alabama's Gulf Coast," said Williams.

Spectrum Resorts encourages other rental agencies to look at making their policies as guest friendly as possible, especially during this time of uncertainty, and also encourages other agencies to remember to highlight all the many things our surrounding area has to offer.  Visitors to the area appreciate these policies, which lend peace of mind. This has been evident by the overwhelming response to the e-mail announcement of a completely risk-free policy and the gesture of appreciation being offered to visitors for their support, through the complimentary "Support Alabama's Gulf Coast" t-shirt. Responses to the policy changes and t-shirt campaign have all been positive:

"We enjoy The Beach Club and this e-mail is simply to say "Thank You" for putting customer service/satisfaction ahead of profit; something almost unheard of in this day and time," wrote Bob and Denise Pennachi.

"My family, totaling six adults and six kids will be staying at your facility for the third time this July and we've never had a bad time.  There's enough to do around the pools and in town, and we don't feel the oil spill will put our vacation in jeopardy.  Thank you," wrote Alan Ogden.

"The responses speak for themselves.  Visitors realize what a great area we are in, we just need to reach out to them even more until the oil spill event is completely resolved," said Williams. "We at Spectrum Resorts are proud to have initiated the 'Support Alabama's Gulf Coast' t-shirt campaign and are doing our best to send the message through as many venues as possible.  Not only does the slogan let visitors know that we need and value their support , the donations from the shirt sales will be used to assist in caring for our surrounding wildlife, which is a great cause."

Spectrum Resorts added that our area is beautiful right now all along the coast. The weather is clear, the water is clear; the beaches are white and clean. It was also announced on Wednesday by Alabama Health Officer, Donald Williamson, that Alabama's beaches will remain open, in spite of the oil spill.  Again, it is still unknown if Alabama's coastline will even experience any adverse conditions as a result of the oil spill.  For up-to-date information on the oil spill progression and for more information on Spectrum Resorts guarantee and innovative pay-upon-arrival policy, please visit www.spectrumresorts.com, which contains a link to the Gulf Coast Chamber of Commerce and Convention and Visitors Bureau.  "Support Alabama's Gulf Coast" t-shirts will be available for sale in retail outlets at both Turquoise Place and The Beach Club and are also available for ordering by calling 251.224.3660 or visiting the online store at www.beachclubal.com/BeachClubStore.htm.

SOURCE Spectrum Capital LLC