Speedway Ranked Nation's Top Gasoline Brand for Second Consecutive Year

ENON, Ohio, March 16 /PRNewswire/ -- Speedway has been ranked as the nation's top retail gasoline brand for a second consecutive year.  According to the 2010 EquiTrend® Brand Study conducted by Harris Interactive®, Speedway is the highest ranked gasoline in overall brand equity.  The EquiTrend® study evaluates key metrics including: Equity, Customer Connection, Commitment, Energy, Brand Behavior, Brand Advocacy and Trust.  The keystone to the program is Equity, which provides an understanding of a brand's overall strength and is determined by a calculation of Familiarity, Quality, and Purchase Consideration.

"As a retailer, we strive to deliver a consistent exceptional customer experience," commented Tony Kenney, president of Speedway SuperAmerica LLC (SSA). "To achieve this distinction for a second year in a row demonstrates consistency – a key ingredient in retail success.  We consider this recognition to be quite an honor."

This year's EquiTrend® study was conducted online among 19,708 U.S. consumers ages 15 and over between January 12 and 21, 2010. The total number of brands rated was 1,151. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data was weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age, gender, education, race/ethnicity, region, and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.

Kenney also points to the value of Speedy Rewards®, SSA's proprietary customer loyalty program, as a key ingredient in the Company's success.  "While having the top retail gasoline brand and delivering exceptional customer service certainly add to the value proposition in the minds of consumers, we feel it's also vital to reward customer loyalty in a meaningful way and our Speedy Rewards® program helps complete the customer experience."

Further evidence of this high level of consistent performance comes in the form of a national consumer perception survey. For eight consecutive quarters dating back to the first quarter of 2008, Speedway has been rated as the best convenience store chain in terms of overall customer satisfaction in consumer research conducted by Corporate Research International®. Ever-increasing customer appeal has also been reflected in Speedway's very own Speedy Rewards® customer survey data, through achieving record ratings quarter over quarter in 2008 and 2009 for such key metrics as Overall Satisfaction, Friendliness, Speed of Service, and Inside and Outside Cleanliness.

About Speedway SuperAmerica LLC

Speedway SuperAmerica LLC (SSA), headquartered in Enon, Ohio, is one of the nation's largest company-owned and -operated convenience store chains and the largest in the Midwest with approximately 1,600 stores located in nine states. Most of the stores are operated under the Speedway and SuperAmerica brand names.  SSA is a wholly owned subsidiary of Marathon Oil Corporation (NYSE: MRO).  For further information about SSA, visit the Company's web site at www.speedway.com.

SOURCE Speedway SuperAmerica LLC