Spending and the Number of Wedding-Related Events Soar, According to Brides American Wedding Study 2018
The Average Cost of Weddings Is at an All-Time High of $44,105, As Personalization Continues to Rise and Couples Extend Celebrations With Emerging Event Trends Like the Wedding-Moon and an Increase in After-Parties
NEW YORK, Jan. 3, 2019 /PRNewswire/ -- Today Brides, Condé Nast's iconic wedding brand and the authority on all things bridal, released findings from the 2018 American Wedding Study. The American Wedding Study is an annual survey of engaged and newlywed couples across the country, conducted by Brides, that reveals key insights into the latest wedding trends, behaviors, and spending habits for weddings in America.
"In 2018, spending is way up across categories, proving that while couples are doing things their own way, they are still prioritizing celebrating their marriage," said Lisa Gooder, executive director, Brides. "More than ever, couples are savoring the whole process, from engagement to honeymoon and beyond, by celebrating with more events, trips, and professional photos or videos to capture the moments."
The average cost of a wedding is $44,105, an all-time high, and couples invested in expanding the celebration more than ever. Also in 2018, 9 percent of couples took a wedding-moon (pre-wedding trip) together; 31 percent of couples had multiday-event wedding weekends (up from 20 percent in 2017); 39 percent of couples had a post-reception after-party (up from 20 percent in 2017); and 14 percent of brides wore a second look for their after-party (up from 7 percent in 2017).
Average cost of a wedding: $44,105
Average cost of reception: $9,764
Day-of-wedding beauty for bride and bridal party: $944
57% search social media by hashtag to view photos of other weddings (up from 37% in 2017).
48% use social to purchase items for the wedding (bridesmaids dresses, invitations, beauty products, etc.).
46% post photos/updates/stories throughout the planning process (up from 40% in 2017).
54% of brides say most of their friends learned of their engagement through social media (up from 54% in 2017).
70% create a custom hashtag for guests to use at the wedding (vs. 51% in 2017).
48% create a custom hashtag for their wedding-related events (i.e. bachelorette party) vs. 36% in 2017.
35% create a custom Snapchat geofilter for their wedding (vs. 17% in 2017).
9% ask guests not to post photos of their wedding on social media.
94% of couples incorporate technology into their wedding planning in some way.
80% create a wedding website for guests.
67% use a wedding planning app (i.e. checklists, budget trackers).
53% allow guests to RSVP to wedding and/or wedding-related events via email or wedding site.
27% send digital invites to wedding-related events (i.e. shower, bachelorette, engagement party, etc.).
26% use high-tech devices for photographing their wedding (i.e. drones, GIF photo booths, GoPros, etc.).
10% send digital invites as save-the-dates.
7% have a live feed of wedding hashtag displayed at the reception (i.e. Instagram photos, tweets, etc.).
6% send digital invites to wedding ceremony or reception.
5% live-stream their ceremony for out-of-town guests.
4% offer charging stations for guests at their wedding.
83% of brides will wear a white/off-white wedding dress (down from 92% in 2017).
17% of brides will wear something non-traditional (jumpsuit/colored dress, separates, etc.).
76% wear a veil.
Top purchase locations for wedding-day attire:
66% of brides purchased their wedding-day attire at a bridal salon.
17% purchased their wedding-day attire at a independent local bridal salon.
8% purchased their wedding-day attire at a national bridal chain.
2% purchased their wedding-day attire at a department store.
4% of brides purchased their wedding-day attire at a ready-to-wear/specialty store (vs. 2% in 2017).
2% purchased their wedding-day attire at a sample sale.
1% purchased their wedding-day attire at Etsy/or had it custom made.
3% had it made by a dressmaker, relative, or self.
1% purchased online directly from a website/e-retailer.
On average, brides are spending the following on wedding fashion:
Wedding-day jewelry: $316
Wedding-day accessories: $288
Day-of-wedding beauty: $944
Mother-of-the-bride dress: $362
Groom's suit and accessories: $602
53% of grooms wore a suit.
43% wore a tuxedo.
3% wore other
57% bought formalwear.
38% rented from a formalwear specialist.
3% wore other.
48% of brides choose the color and let bridesmaids choose the style/designer.
30% have all bridesmaids match in color/style.
70% of brides are having mismatched bridesmaids (in style or color, or variety, etc.)
7% choose the style/designer and let the bridesmaids choose the color.
2% let them wear whatever they choose.
12% are not sure yet or chose other (i.e. a color family, option to select between a couple different looks, etc.).
About Brides In over 80 years of publication, Brides, published by Condé Nast, has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. Brides is a media brand with a bimonthly print publication that reaches more than 5 million readers, a website that has an audience of more than 4 million uniques per month, and more than 3 million followers across the brand's social platforms. For more information on Brides, please visit Brides.com.