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Spin Master Issues Third Annual Corporate Social Responsibility Report


News provided by

Spin Master Corp.

Apr 05, 2022, 07:15 ET

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Company Increases Philanthropic Financial Donations, Enhances Transparency of Diversity, Equity and Inclusion Metrics and Achieves 97% Pay Equity

TORONTO, April 5, 2022 /PRNewswire/ - Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company, issued its third annual Corporate Social Responsibility report (2021 CSR Report), articulating the Company's environmental, social and governance goals and performance for 2021.

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Spin Master issued its third annual Corporate Social Responsibility report, articulating the Company’s environmental, social and governance goals and performance for 2021. (CNW Group/Spin Master Corp.)
Spin Master issued its third annual Corporate Social Responsibility report, articulating the Company’s environmental, social and governance goals and performance for 2021. (CNW Group/Spin Master Corp.)

"Spin Master has always had a noble purpose, to create magical play experiences for children and their families," said Max Rangel, Spin Master's Global President and CEO. "Our commitment to this purpose has been unwavering, and in these challenging times the power of play has been one way we can make a meaningful impact in many homes around the world. We value the trust placed in Spin Master by kids and their parents and are committed to being responsible citizens and custodians of the world that these children will one day inherit."

With a vision of bringing kids and families together through the timeless magic of play, Spin Master seeks to be an inclusive employer, enhance the communities in which it operates and minimize environmental impacts with efforts in four key areas: products, people, communities and environment.

Products - Spin Master is committed to providing children and families with the safest and highest quality toys, entertainment content and digital games.

  • Zero consumer recalls in over a decade
  • 97% of manufacturing facilities audited and remediated through the Ethical Toy Program
  • Plans to launch new Mindful Classics games line made with FSC-certified wood and paper, bamboo and recycled plastic in the fall of 2022

People - Spin Master is committed to investing in employees' well-being and development and to fostering an inclusive workplace where everyone can thrive, grow and ultimately have fun.

  • Women represent 40% of Senior Management in the Company (director level and above)
  • Achieved 97% gender pay equity and set a target to achieve 100% in the future
  • 84% of respondents to the Company's employee engagement survey indicated that they are proud to work at Spin Master
  • For the first time, the 2021 CSR Report provides employee representation data for North America

"Our talented team is the driving force behind our purpose of creating magical experiences for children and their families," said Tara Deakin, Spin Master's EVP and Chief People Officer. "This past year, we continued to enhance our employee experience on multiple dimensions from compensation enhancements to bolstering mental health support and evolving our diversity, inclusion and equity programming."

Communities - Through philanthropic giving, volunteering and toy donations, Spin Master gives children in communities around the world the opportunity to grow, explore and learn through the power of play.

  • Increased philanthropic financial giving with $1.95 M in financial* donations and 170,000 toys, impacting 300,000 children globally
  • Established national philanthropic partnerships with Boys and Girls Clubs of America, The Learning Partnership and Children's Aid Foundation of Canada
  • Executed three Toy Movements delivering 53,000 toys to children in Kenya, Nicaragua and the Democratic Republic of Congo
  • Launched The Future of Play Scholarship and awarded scholarships for seven youth from underrepresented communities studying in the fields of toy design, animation and digital game design

Environment - Spin Master recognizes the need to act in support of the environment and to minimize the impact of its operations, for children and families today and generations to come.

  • Offset 10,186 metric tonnes of carbon representing 100% of Scope 1, 2 and some Scope 3 emissions
  • Launched toy recycling programs in two markets, the U.S. and Australia
  • Commitment to create a climate action plan by the end of 2022

The 2021 CSR Report includes Sustainability Accounting Standards (SASB) indicators for Toys & Sporting Goods and material indicators from the Global Reporting Initiative Standards. With a commitment to continuous improvement in reporting, the 2021 CSR Report also expanded including qualitative TCFD and UN Sustainable Development Goals. More details regarding Spin Master's CSR efforts can be found here.


*Financial donations include monetary contributions to registered charities, costs of goods of donated products and direct operational costs association with donations.

About Spin Master

 Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.

SOURCE Spin Master Corp.

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