LOS ANGELES, July 17, 2014 /PRNewswire/ -- SpinMedia announced today, the acquisition of men's lifestyle site Death and Taxes (deathandtaxesmag.com) along with a slate of new affiliate partners. "We continue to be aggressive in building our audience of influential millennials, and we view Death and Taxes as the perfect complement to our portfolio of music, entertainment and celebrity lifestyle sites," shared SpinMedia CEO Dale Strang.
Founded in 2011, Death and Taxes is a men's lifestyle site focusing on music, entertainment and social content. Death and Taxes stories literally generate tens of thousands of Likes, Tweets, and Shares and are frequently showcased on the front page of Reddit, making Death and Taxes one of the most socially-influential male lifestyle sites on the web. Death and Taxes has seen a 300% growth in traffic in the first half of 2014 compared to 2013, with several months exceeding 1 million unique visitors (Source: comScore).
"We're thrilled to join the SpinMedia team," said Stephen Blackwell, Founder of Death and Taxes. "We always felt Death and Taxes' potential would fully unlock when we had the opportunity to scale within a much bigger footprint of cutting-edge content sites. SpinMedia has a perfectly aligned ecosystem of sites reaching active audiences in an authentic way and is the perfect home for Death and Taxes."
In addition to the acquisition of Death and Taxes, SpinMedia announced new partnerships with Starpulse, the leading digital celebrity news destination and celebrity database; Wantickets, the leading digital nightlife and electronic dance music (EDM) ticketing and content website; and Jambase, the leading digital destination for fans of live music with comprehensive listings as well as community and personalization tools for fans, concert promoters, and record labels.
SpinMedia Chief Revenue Officer Tom Morrissy said, "This acquisition and portfolio expansion broadens our coverage in entertainment, celebrity and music and will increase our reach significantly with 3 million additional users (Source: comScore). We look forward to announcing several more partners in the coming months."
About SpinMedia Group
SpinMedia Group is a digital-first media company connecting a vast network of entertainment and music fans to the content, celebrities, and brands they love. We're the passionate fans behind some of the web's most loved sites and we harness our collective pop culture obsession to create authentic connections through online content, social and mobile platforms, events and integrated marketing programs. Through iconic brands such as SPIN, VIBE, Celebuzz, Buzznet, The Frisky, Idolator and Stereogum, SpinMedia Group provides brands with authentic and credible connections to fans by feeding pop culture obsessions now with nearly 25 million U.S. comScore uniques (June 2014).
SOURCE SpinMedia Group