Spirit Halloween Teams Up With Rock the Vote for 2012 Presidential Election Project

EGG HARBOR TOWNSHIP, N.J., Sept. 4, 2012 /PRNewswire/ -- Spirit Halloween, North America's leading Halloween retailer and founder of the "Spirit Halloween Presidential Index," today announced a partnership with Rock the Vote, a non-profit organization dedicated to building the political power of young people.

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While Rock the Vote is hard at work encouraging Americans to register to vote, Spirit Halloween is busy forecasting the outcome of the pending election. Spirit Halloween's Presidential Index is based on nationwide sales of U.S. presidential candidate masks and released days before the general election, has accurately predicted the winner of the past four presidential elections.

"Election years are always exciting times around Spirit Halloween, as our Presidential Index has proven to be a consistent and accurate predictor of the next president for nearly two decades," said Steven Silverstein, CEO and President of Spirit Halloween. "What better way to add to that excitement than teaming up with Rock the Vote, the best source of information for young Americans before they head to the polls."

Both Spirit Halloween and Rock the Vote will have a presence on each other's website and social media channels from now through October – including a single-item, 20% off coupon offer for Spirit consumers through RocktheVote.com. In addition, SpiritHalloween.com will host Rock the Vote's online voter registration tool so shoppers can easily register to vote and encourage their friends and family to do the same.

"For over 20 years, Rock the Vote has used popular culture to inspire young voters to engage in the political process," said Chrissy Faessen, VP of Marketing & Communications, Rock the Vote. "The partnership with Spirit Halloween provides yet another outlet for young Americans to participate in the election excitement in a way that's timely and fun."

Consumers can access the Rock the Vote online voter registration tool at mock voting booths in Spirit Halloween stores across the country. The political merchandise display will resemble a voting booth where customers can scan a QR code on their mobile device. When scanned, the QR code will lead consumers to an interactive voting page online at www.SpiritHalloween.com/Vote. After casting their vote, consumers can click on the Rock the Vote logo which will direct them to a voter registration tool.

President Barack Obama and Gov. Mitt Romney masks retail for $21.99 and can be found online at www.spirithalloween.com and in Spirit Halloween stores nationwide.

Celebrating nearly 30 years as the leading seasonal Halloween retailer, Spirit Halloween will open more than 1,000 stores this season throughout the United States and Canada. To locate a Spirit Halloween store in your area, visit www.spirithalloween.com and for exclusive discounts and the inside scoop on all things Halloween, "Like" us if you dare on Facebook www.facebook.com/spirithalloween, follow us on Twitter @SpiritHalloween, check us out on YouTube www.youtube.com/SpiritHalloweencom and follow us on Pinterest www.pinterest.com/spirithalloween.

About Spirit Halloween

Spirit Halloween (www.spirithalloween.com) is the largest Halloween specialty retailer in the country with over 1,000 locations in strip centers and malls across North America. The authority on all things Halloween, Spirit has offered one-stop shopping – ranging from costumes to decor and party goods to accessories – for nearly 30 years. In addition to being a fun and interactive event for shoppers, Spirit stores offer complete selections of costumes and accessories for infants/toddlers, children, 'tweens, teens, and adults along with exclusive decor you won't find anywhere else. At the heart of Spirit Halloween is Spirit of Children (www.spiritofchildren.com), a program which focuses on making hospitals less scary for kids and their families. For the 2012 Halloween season, Spirit of Children's goal is to raise $3.5 million, bringing its total contribution to more than $10 million since its inception in 2006.

About Rock the Vote

Rock the Vote's (www.rockthevote.com) mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record-shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.

SOURCE Spirit Halloween