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Spiro™ anuncia el lanzamiento de la Serie de Liderazgo de Pensamiento
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Spiro, Part Of The GES Collective

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Spiro

Oct 20, 2022, 16:00 ET

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-  Spiro™, la Agencia de Experiencia de Marca bajo el Colectivo GES, anuncia el lanzamiento de la Serie de Liderazgo de Pensamiento 

Las mesas redondas se dirigen a los comercializadores y planificadores de eventos y se centran en el cambio de la industria de los eventos

LAS VEGAS, 20 de octubre de 2022 /PRNewswire/ -- Spiro™, la agencia global de experiencia de marca para el NEW NOW™, se enorgullece de anunciar el lanzamiento de n·Spiro™, un programa de liderazgo de pensamiento dedicado a ayudar a los profesionales del marketing, la marca y los eventos a adaptarse a los continuos cambios de la industria y aprovecharlos en beneficio de sus clientes y consumidores.

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n·Spiro, Ideas to Incite & Inspire
n·Spiro, Ideas to Incite & Inspire

Aunque el clima actual de eventos y experiencias no se parece en nada al de hace unos años, Spiro no sólo está adoptando y adaptándose a estos cambios de la industria, sino que también está ayudando a otros profesionales y empresas a hacer lo mismo.

El programa pretende conectar los puntos entre las tendencias actuales de la industria y las macrotendencias en el horizonte, señalando ejemplos de la industria en evolución de marcas transformadoras que luchan por sobrevivir y prosperar en un paisaje que cambia rápidamente. También se centrará en lo que las empresas y los profesionales pueden hacer para ampliar las propuestas de valor para sus clientes y adaptarse mejor al NEW NOW post-pandémico y al nuevo estado rápido y multidireccional de la industria de los eventos.

Centrándose en lo que denomina "Los 5 grandes: Innovación, Perspectiva, Ideas, Inteligencia e Inspiración", n·Spiro ofrece puntos de partida orientados al futuro a través de contenidos omnicanal que incluyen libros blancos, artículos destacados, entrevistas, vídeos y otros recursos para reflexionar sobre una amplia gama de temas relevantes para el sector. Los temas de los contenidos abordan las necesidades humanas cruciales, la evolución de los comportamientos de los consumidores y las enormes olas de cambio que están perturbando el sector de los eventos y cómo las marcas pueden aprovecharlas para adoptar el poder de la comunidad y lograr un éxito duradero.

"En una época en la que muchos continúan con viejas ofertas y formas de trabajar, Spiro abraza un futuro que cambia constantemente", explicó el presidente de Spiro Global, Jeff Stelmach. "Los nuevos comportamientos o preferencias que pueden parecer marginales o insignificantes pueden crear cambios que modifican permanentemente el statu quo. Corresponde a nuestro equipo de futuristas, innovadores, pensadores y creadores proporcionar el marco para los eventos y experiencias útiles e inspiradoras, e innovar soluciones y oportunidades para que nuestros clientes y el sector en general puedan hacer lo mismo".  

n·Spiro también presentará los temas de su programa a través de conferencias magistrales, presentaciones en la sala de juntas y otros eventos virtuales y en el escenario para audiencias seleccionadas. Los usuarios pueden registrarse para descargar el primer tema, "Seven Change Waves Impacting the Events Industry", a través de la página web de Spiro.

"El liderazgo intelectual fomenta la experimentación y la innovación", indicó el director de liderazgo intelectual e innovación de Spiro, Beki Winchel. "Cuestionar el statu quo y abordar los retos de las empresas y los consumidores con una perspectiva diferente abre un mundo de oportunidades para quienes están dispuestos a asumir riesgos. A medida que la disrupción continúa sacudiendo y remodelando industrias enteras, nunca ha habido un mejor momento para dar el salto y obtener una ventaja competitiva a través de la inteligencia panindustrial."

Para saber más sobre Spiro y los esfuerzos continuos de la agencia por establecer nuevas normas en el sector y crear más oportunidades educativas, visite ThisIsSpiro.com.

Contacto para medios:
Ashley Serafin
[email protected]
(508) 408-2104

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Logo - https://mma.prnewswire.com/media/1774232/Spiro_Part_Of_The_GES_Collective_Logo.jpg

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