SPM Communications Tapped To Launch National Gluten-Free Candy Line

Dallas PR agency adds The Lovely Candy Company to client list

May 23, 2013, 06:15 ET from SPM Communications

DALLAS, May 23, 2013 /PRNewswire/ -- SPM Communications sweetens its client roster with the addition of Chicago-based The Lovely Candy Company LLC, makers of a new premium gluten-free candy line crafted for those with dietary restrictions or who are ingredient-conscious and want to indulge in delicious, better-for-you candy.

SPM, a 14-year-old Dallas-based PR firm with expertise in restaurant, packaged food and retail brands, represents national and regional clients including Chipotle Mexican Grill, Michaels Stores, Van's Natural Foods, Stubb's Legendary Bar-B-Q, Bruegger's Bagels and Salata. The agency will help The  Lovely Candy Company launch nationally, beginning at the National Confectioners Association Sweets & Snacks Expo May 21-23 in Chicago.

"SPM has a great track record of representing premium food brands that are health-focused and ingredient-conscious," said The Lovely Candy Company founder and CEO Mike Nakamura. "This partnership is ideal to help us launch our candies with like-minded consumers who want to enjoy candy that also happens to be gluten- and GMO-free, as well as certified kosher."

The Lovely Candy Company was founded in 2013 in Chicago when Nakamura set off on a quest for his wife Jackie's favorite candy, licorice. Not finding any traditional U.S. licorice brands that were gluten-free, the successful entrepreneur decided to create his own line of top-quality candies.

The inaugural line will include flavorful and unique offerings including Lovely Candy Original Chewy Caramels, Lovely Candy Chocolate Swirl Caramels, Lovely Candy Super Fruit Chews (in Cranberry, Raspberry and Blueberry), Lovely Candy Fruit Chews (in Apple, Cherry and Blackberry) and Lovely Candy Organic Cherry Licorice Drops.

"We strongly believe in the natural foods segment and promoting brands that are committed to better ingredients and the health of their consumers," said SPM founder and President Suzanne Miller. "It is exciting to work with a fledgling brand, helmed by a proven entrepreneur, and support its growth and success."

For more information on SPM Communications, go to www.spmcommunications.com, www.facebook.com/spmcommunications or Twitter @spmspm. For more information on The Lovely Candy Company, go to www.lovelycandyco.com.

About SPM Communications

Founded in 1999, SPM Communications is a Dallas-based PR agency that promotes and protects brands through media relations, social media and crisis communications.  With staff in Dallas, Denver and Atlanta, SPM represents iconic brands including Chipotle Mexican Grill, Michaels Stores, CiCi's Pizza, Van's Natural Foods, Stubb's Legendary Bar-B-Q and Bruegger's Bagels. In 2008, founder and President Suzanne Parsonage Miller received the "Make Mine a Million" award from Count Me In, which recognizes top women in business who demonstrate great potential to impact their communities. The company has also garnered national media coverage for its "No Jerks" policy of mutual respect and trust among clients, team members and company leaders.

Kristen Kauffman

SOURCE SPM Communications