NEW YORK, April 18, 2011 /PRNewswire/ -- CBS Outdoor and Sporting Kansas City have partnered for a billboard advertising campaign to showcase the star athletes of the team in action. Starting April 4th, the billboards were placed throughout the metropolitan area and generated buzz for the 2011 season. The billboards are part of the Game On campaign for the 2011 season and the opening of the Livestrong Sporting Park.

The Kansas City outdoor advertising campaign will feature three athletes on four different billboards. Omar Bravo is featured twice executing an overhead kick at I-35 North near Cambridge Circle and I-435 North at Woodend. Capitan Davey Arnaud is performing a diving header at I-70 and Blue River. Striker Kei Kamara attempts a side-volley at I-435 North just south of the Truman Sports Complex home to the Chiefs and the Royals.

About Sporting Club

Sporting Club is owned by a group of local Kansas City business and community leaders comprised of Neal Patterson, Cliff Illig, Pat Curran, Greg Maday and Robb Heineman. Its flagship Major League Soccer property, Sporting Kansas City, is the only locally owned professional sports team in the city and the club prides itself on its commitment and innovative vision to provide high-performance entertainment and consumer experiences. Sporting Club purchased the team from the Hunt Sports Group in 2006, and under their direction have opened a world-class training center at Swope Park, invested heavily in the Sporting Kansas City Juniors Development Academy, and brought some of the top teams from around the world to play in Kansas City, including Manchester United, Chivas Guadalajara and the U.S. Men's National Team. Founded in 1996 as an original charter member of Major League Soccer, Sporting Kansas City enters its 16th season in 2011 with a state-of-the-art, $200 million plus stadium to open in June and the launch of a ground-breaking membership model that will transform the way a professional sports team connects with its supporters. For more information on Sporting Club, visit SportingKC.com.

About CBS Outdoor

CBS Outdoor is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.

Media Contact:
Jeremy Murphy
212-975-4577
jeremy.murphy@cbs.com

SOURCE CBS Outdoor