The Sports Analytics Market Share is expected to increase by USD 2.93 billion from 2021 to 2026, at an accelerated CAGR of 20.65% according to the recent market study by Technavio. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenario, future market trends, market size & estimations, and major investment pockets.
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Regional Market Outlook
38% of the market's growth will originate from North America during the forecast period. The US is the key market for sports analytics in North America. Market growth in this region will be faster than the growth of the market in South America, Europe, and MEA.
The significant increase in technological advances in the region, along with the rising number of investments in the market will facilitate the sports analytics market growth in North America over the forecast period.
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Sports Analytics Market Facts at a Glance-
- Total Pages: 120
- Companies: 10+ – Including Catapult Group International Ltd., ChyronHego Corp., Experfy Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Stats Perform group of companies, and TruMedia Networks Inc. among others
- Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis
- Segments: Sport (football, cricket, hockey, tennis, and others), Type of sport (team sports and individual sports), Type of analysis (player analysis, team performance analysis, health assessment, fan engagement analysis, and others)
- Geographies: North America(US), Europe(Germany & UK), APAC(China & Japan), South America, and MEA
Vendor Insights-
The sports analytics market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.
- Catapult Group International Ltd.- The company offers sports analytics, through its subsidiary, SBG Sports Software.
- Experfy Inc.- The company offers wide range of sports analytics such as Sabermetrics, Basketball Analytics, and Football Analytics.
- International Business Machines Corp.- The company offers sports analytics, through its products such as IBM Watson Analytics and Cloudant.
Find additional highlights on the vendors and their product offerings. Download Free Sample Report
Latest Drivers & Trends of the Market-
- Sports Analytics Market Driver:
- Increase in the adoption of cloud-based deployment solutions:
Cloud solutions reduce the overall costs for an organization, giving them the flexibility to change within a much shorter duration than is possible with the on-premises model. Apart from small- and medium-sized enterprises (SMEs), large companies are also using solutions based on software as a service (SaaS). The on-premises software solutions required for sports analytics are offered on the basis of annual contracts as the data changes significantly every year. Effective investments and the allocation of resources are essential for the success of any team, which is predominant in competitions that have high financial implications, such as the English Premier League (EPL), Indian Premier League (IPL), the UEFA Champions League (UCL), and the National Basketball Association (NBA) as it can deliver business agility and a scalable IT infrastructure effectively. Such factors are expected to drive the growth of the market during the forecast period.
- Sports Analytics Market Trend:
- Growth in the use of wearable devices:
These wearables track all the fitness parameters, right from the athlete's heart rate to body chemistry, which helps in optimizing their training as well as performance. The data gathered or generated from these wearables helps coaches in developing insights using sports analytics platforms. Moreover, the significant increase in the availability of capable smartwatches is spurred by the interest among consumers in developing markets. For instance, VEXATEC offers a smart, multifunctional T-shirt that is rigged with live data tracking, enabling the athlete to record, store, and calculate the heart rate, acceleration, and temperature, among other variables. Thus, the technological advances in wearable devices are expected to support the growth of the market in focus during the forecast period.
Find additional information about various other market Drivers & Trends mentioned in our FREE sample report.
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Sports Analytics Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 20.65% |
Market growth 2022-2026 |
$ 2.93 billion |
Market structure |
Fragmented |
YoY growth (%) |
18.01 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
North America at 38% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Catapult Group International Ltd., ChyronHego Corp., Experfy Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Stats Perform group of companies, and TruMedia Networks Inc. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization preview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 3
Exhibit 04: Key Finding 5
Exhibit 05: Key Finding 6
Exhibit 06: Key Finding 7
Exhibit 07: Key Finding 8
Exhibit 08: Key Finding 9
Exhibit 09: Key Finding 10
2. Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market characteristics
2.2 Value chain analysis
Exhibit 12: Value chain analysis: Application software
2.2.1 Inputs
2.2.2 Software development process
2.2.3 Marketing and distribution
2.2.4 Post-selling services
2.2.5 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 13: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 14: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 15: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 16: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 17: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 18: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 19: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 20: Threat of new entrants
4.5 Threat of substitutes
Exhibit 21: Threat of substitutes
4.6 Threat of rivalry
Exhibit 22: Threat of rivalry
4.7 Market condition
Exhibit 23: Market condition - Five forces 2021
5 Market Segmentation by Sport
5.1 Market segments
Exhibit 24: Sport - Market share 2021-2026 (%)
5.2 Comparison by Sport
Exhibit 25: Comparison by Sport
5.3 Football - Market size and forecast 2021-2026
Exhibit 26: Football - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Football - Year-over-year growth 2021-2026 (%)
5.4 Cricket - Market size and forecast 2021-2026
Exhibit 28: Cricket - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Cricket - Year-over-year growth 2021-2026 (%)
5.5 Hockey - Market size and forecast 2021-2026
Exhibit 30: Hockey - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Hockey - Year-over-year growth 2021-2026 (%)
5.6 Tennis - Market size and forecast 2021-2026
Exhibit 32: Tennis - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Tennis - Year-over-year growth 2021-2026 (%)
5.7 Others - Market size and forecast 2021-2026
Exhibit 34: Others - Market size and forecast 2021-2026 ($ million)
Exhibit 35: Others - Year-over-year growth 2021-2026 (%)
5.8 Market opportunity by Sport
Exhibit 36: Market opportunity by Sport ($ million)
6 Market Segmentation by Type of sport
6.1 Market segments
Exhibit 37: Type of sport - Market share 2021-2026 (%)
6.2 Comparison by Type of sport
Exhibit 38: Comparison by Type of sport
6.3 Team sports - Market size and forecast 2021-2026
Exhibit 39: Team sports - Market size and forecast 2021-2026 ($ million)
Exhibit 40: Team sports - Year-over-year growth 2021-2026 (%)
6.4 Individual sports - Market size and forecast 2021-2026
Exhibit 41: Individual sports - Market size and forecast 2021-2026 ($ million)
Exhibit 42: Individual sports - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Type of sport
Exhibit 43: Market opportunity by Type of sport
7 Market Segmentation by Type of analysis
7.1 Market segments
Exhibit 44: Type of analysis - Market share 2021-2026 (%)
7.2 Comparison by Type of analysis
Exhibit 45: Comparison by Type of analysis
7.3 Player analysis - Market size and forecast 2021-2026
Exhibit 46: Player analysis - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Player analysis - Year-over-year growth 2021-2026 (%)
7.4 Team performance analysis - Market size and forecast 2021-2026
Exhibit 48: Team performance analysis - Market size and forecast 2021-2026 ($ million)
Exhibit 49: Team performance analysis - Year-over-year growth 2021-2026 (%)
7.5 Health assessment - Market size and forecast 2021-2026
Exhibit 50: Health assessment - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Health assessment - Year-over-year growth 2021-2026 (%)
7.6 Fan engagement analysis - Market size and forecast 2021-2026
Exhibit 52: Fan engagement analysis - Market size and forecast 2021-2026 ($ million)
Exhibit 53: Fan engagement analysis - Year-over-year growth 2021-2026 (%)
7.7 Others - Market size and forecast 2021-2026
Exhibit 54: Others - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Others - Year-over-year growth 2021-2026 (%)
7.8 Market opportunity by Type of analysis
Exhibit 56: Market opportunity by Type of analysis
8. Customer landscape
8.1 Overview
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 57: Customer landscape
9. Geographic Landscape
9.1 Geographic segmentation
Exhibit 58: Market share by geography 2021-2026 (%)
9.2 Geographic comparison
Exhibit 59: Geographic comparison
9.3 North America - Market size and forecast 2021-2026
Exhibit 60: North America - Market size and forecast 2021-2026 ($ million)
Exhibit 61: North America - Year-over-year growth 2021-2026 (%)
9.4 Europe - Market size and forecast 2021-2026
Exhibit 62: Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Europe - Year-over-year growth 2021-2026 (%)
9.5 APAC - Market size and forecast 2021-2026
Exhibit 64: APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 65: APAC - Year-over-year growth 2021-2026 (%)
9.6 South America - Market size and forecast 2021-2026
Exhibit 66: South America - Market size and forecast 2021-2026 ($ million)
Exhibit 67: South America - Year-over-year growth 2021-2026 (%)
9.7 MEA - Market size and forecast 2021-2026
Exhibit 68: MEA - Market size and forecast 2021-2026 ($ million)
Exhibit 69: MEA - Year-over-year growth 2021-2026 (%)
9.8 Key leading countries
Exhibit 70: Key leading countries
9.9 Market opportunity by geography
Exhibit 71: Market opportunity by geography ($ million)
10. Drivers, Challenges, and Trends
10.1 Market drivers
10.1.1 Increase in adoption of cloud-based deployment solutions
10.1.2 Growing demand for mobile applications in sports
10.1.3 Significant demand for sports analytics
10.2 Market challenges
10.2.1 Limited potential for ROI
10.2.2 Data privacy and security concerns
10.2.3 System integration and interoperability issues
Exhibit 72: Impact of drivers and challenges
10.3 Market trends
10.3.1 Growth in the use of wearable devices
10.3.2 Growing focus on video analytics
10.3.3 Integration of advanced technologies into sports analytics
11. Vendor Landscape
11.1 Overview
Exhibit 73: Vendor landscape
The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
11.2 Landscape disruption
Exhibit 74: Landscape disruption
Exhibit 75: Industry risks
12. Vendor Analysis
12.1 Vendors covered
Exhibit 76: Vendors covered
12.2 Market positioning of vendors
Exhibit 77: Market positioning of vendors
12.3 Catapult Group International Ltd.
Exhibit 78: Catapult Group International Ltd. - Overview
Exhibit 79: Catapult Group International Ltd. - Business segments
Exhibit 80: Catapult Group International Ltd. - Key offerings
Exhibit 81: Catapult Group International Ltd. - Segment focus
12.4 ChyronHego Corp.
Exhibit 82: ChyronHego Corp. - Overview
Exhibit 83: ChyronHego Corp. - Product and service
Exhibit 84: ChyronHego Corp. - Key offerings
12.5 Experfy Inc.
Exhibit 85: Experfy Inc. - Overview
Exhibit 86: Experfy Inc. - Product and service
Exhibit 87: Experfy Inc. - Key offerings
12.6 International Business Machines Corp.
Exhibit 88: International Business Machines Corp. - Overview
Exhibit 89: International Business Machines Corp. - Business segments
Exhibit 90: International Business Machines Corp. - Key News
Exhibit 91: International Business Machines Corp. - Key offerings
Exhibit 92: International Business Machines Corp. - Segment focus
12.7 Oracle Corp.
Exhibit 93: Oracle Corp. - Overview
Exhibit 94: Oracle Corp. - Business segments
Exhibit 95: Oracle Corp. - Key News
Exhibit 96: Oracle Corp. - Key offerings
Exhibit 97: Oracle Corp. - Segment focus
12.8 Salesforce.com Inc.
Exhibit 98: Salesforce.com Inc. - Overview
Exhibit 99: Salesforce.com Inc. - Product and service
Exhibit 100: Salesforce.com Inc. - Key offerings
12.9 SAP SE
Exhibit 101: SAP SE - Overview
Exhibit 102: SAP SE - Business segments
Exhibit 103: SAP SE - Key News
Exhibit 104: SAP SE - Key offerings
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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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