Sports Analytics Market: 38% of Growth to Originate from North America | Global Forecast to 2026

The Sports Analytics Market Share is expected to increase by USD 2.93 billion from 2021 to 2026, at an accelerated CAGR of 20.65% according to the recent market study by Technavio. The report provides a detailed analysis of drivers & opportunities, top winning strategies, competitive scenario, future market trends, market size & estimations, and major investment pockets.

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Regional Market Outlook

38% of the market's growth will originate from North America during the forecast period. The US is the key market for sports analytics in North America. Market growth in this region will be faster than the growth of the market in South America, Europe, and MEA.

The significant increase in technological advances in the region, along with the rising number of investments in the market will facilitate the sports analytics market growth in North America over the forecast period. 

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Sports Analytics Market Facts at a Glance-

• Total Pages: 120
• Companies: 10+ – Including Catapult Group International Ltd., ChyronHego Corp., Experfy Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Stats Perform group of companies, and TruMedia Networks Inc. among others
• Coverage: Key drivers, trends, and challenges; Product insights & news; Value chain analysis; Parent market analysis; Vendor landscape; COVID impact & recovery analysis
• Segments: Sport (football, cricket, hockey, tennis, and others), Type of sport (team sports and individual sports), Type of analysis (player analysis, team performance analysis, health assessment, fan engagement analysis, and others)
• Geographies: North America(US), Europe(Germany & UK), APAC(China & Japan), South America, and MEA

Vendor Insights-

The sports analytics market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.

• Catapult Group International Ltd.- The company offers sports analytics, through its subsidiary, SBG Sports Software.
• Experfy Inc.- The company offers wide range of sports analytics such as Sabermetrics, Basketball Analytics, and Football Analytics.
• International Business Machines Corp.- The company offers sports analytics, through its products such as IBM Watson Analytics and Cloudant.

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Latest Drivers & Trends of the Market-

• Sports Analytics Market Driver:
• Increase in the adoption of cloud-based deployment solutions:

Cloud solutions reduce the overall costs for an organization, giving them the flexibility to change within a much shorter duration than is possible with the on-premises model. Apart from small- and medium-sized enterprises (SMEs), large companies are also using solutions based on software as a service (SaaS). The on-premises software solutions required for sports analytics are offered on the basis of annual contracts as the data changes significantly every year. Effective investments and the allocation of resources are essential for the success of any team, which is predominant in competitions that have high financial implications, such as the English Premier League (EPL), Indian Premier League (IPL), the UEFA Champions League (UCL), and the National Basketball Association (NBA) as it can deliver business agility and a scalable IT infrastructure effectively. Such factors are expected to drive the growth of the market during the forecast period.

• Sports Analytics Market Trend:
• Growth in the use of wearable devices:

These wearables track all the fitness parameters, right from the athlete's heart rate to body chemistry, which helps in optimizing their training as well as performance. The data gathered or generated from these wearables helps coaches in developing insights using sports analytics platforms. Moreover, the significant increase in the availability of capable smartwatches is spurred by the interest among consumers in developing markets. For instance, VEXATEC offers a smart, multifunctional T-shirt that is rigged with live data tracking, enabling the athlete to record, store, and calculate the heart rate, acceleration, and temperature, among other variables. Thus, the technological advances in wearable devices are expected to support the growth of the market in focus during the forecast period.

Find additional information about various other market Drivers & Trends mentioned in our FREE sample report.

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Table of Contents

1. Executive Summary 

  1.1 Market Overview 

  Exhibit 01:  Key Finding 1

  Exhibit 02:  Key Finding 2

  Exhibit 03:  Key Finding 3

  Exhibit 04:  Key Finding 5

  Exhibit 05:  Key Finding 6

  Exhibit 06:  Key Finding 7

  Exhibit 07:  Key Finding 8

  Exhibit 08:  Key Finding 9

  Exhibit 09:  Key Finding 10

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 10:  Parent market

  Exhibit 11:  Market characteristics

  2.2 Value chain analysis 

  Exhibit 12:  Value chain analysis: Application software

  2.2.1 Inputs

  2.2.2 Software development process

  2.2.3 Marketing and distribution

  2.2.4 Post-selling services

  2.2.5 Innovation

3. Market Sizing 

  3.1 Market definition

  Exhibit 13:  Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 14:  Market segments

  3.3 Market size 2021 

  3.4 Market outlook: Forecast for 2021 - 2026 

  3.4.1 Estimating growth rates for emerging and high-growth markets

  3.4.2 Estimating growth rates for mature markets

  Exhibit 15:  Global - Market size and forecast 2021 - 2026 ($ million)

  Exhibit 16:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 17:  Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 18:  Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 19:  Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 20:  Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 21:  Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 22:  Threat of rivalry

  4.7 Market condition 

  Exhibit 23:  Market condition - Five forces 2021

5 Market Segmentation by Sport 

  5.1 Market segments

  Exhibit 24:  Sport - Market share 2021-2026 (%)

  5.2 Comparison by Sport 

  Exhibit 25:  Comparison by Sport

  5.3 Football - Market size and forecast 2021-2026 

  Exhibit 26:  Football - Market size and forecast 2021-2026 ($ million)

  Exhibit 27:  Football - Year-over-year growth 2021-2026 (%)

  5.4 Cricket - Market size and forecast 2021-2026 

  Exhibit 28:  Cricket - Market size and forecast 2021-2026 ($ million)

  Exhibit 29:  Cricket - Year-over-year growth 2021-2026 (%)

  5.5 Hockey - Market size and forecast 2021-2026 

  Exhibit 30:  Hockey - Market size and forecast 2021-2026 ($ million)

  Exhibit 31:  Hockey - Year-over-year growth 2021-2026 (%)

  5.6 Tennis - Market size and forecast 2021-2026 

  Exhibit 32:  Tennis - Market size and forecast 2021-2026 ($ million)

  Exhibit 33:  Tennis - Year-over-year growth 2021-2026 (%)

  5.7 Others - Market size and forecast 2021-2026 

  Exhibit 34:  Others - Market size and forecast 2021-2026 ($ million)

  Exhibit 35:  Others - Year-over-year growth 2021-2026 (%)

  5.8 Market opportunity by Sport 

  Exhibit 36:  Market opportunity by Sport ($ million)

6 Market Segmentation by Type of sport 

  6.1 Market segments

  Exhibit 37:  Type of sport - Market share 2021-2026 (%)

  6.2 Comparison by Type of sport 

  Exhibit 38:  Comparison by Type of sport

  6.3 Team sports - Market size and forecast 2021-2026

  Exhibit 39:  Team sports - Market size and forecast 2021-2026 ($ million)

  Exhibit 40:  Team sports - Year-over-year growth 2021-2026 (%)

  6.4 Individual sports - Market size and forecast 2021-2026 

  Exhibit 41:  Individual sports - Market size and forecast 2021-2026 ($ million)

  Exhibit 42:  Individual sports - Year-over-year growth 2021-2026 (%)

  6.5 Market opportunity by Type of sport 

  Exhibit 43:  Market opportunity by Type of sport

7 Market Segmentation by Type of analysis 

  7.1 Market segments

  Exhibit 44:  Type of analysis - Market share 2021-2026 (%)

  7.2 Comparison by Type of analysis 

  Exhibit 45:  Comparison by Type of analysis

  7.3 Player analysis - Market size and forecast 2021-2026 

  Exhibit 46:  Player analysis - Market size and forecast 2021-2026 ($ million)

  Exhibit 47:  Player analysis - Year-over-year growth 2021-2026 (%)

  7.4 Team performance analysis - Market size and forecast 2021-2026 

  Exhibit 48:  Team performance analysis - Market size and forecast 2021-2026 ($ million)

  Exhibit 49:  Team performance analysis - Year-over-year growth 2021-2026 (%)

  7.5 Health assessment - Market size and forecast 2021-2026 

  Exhibit 50:  Health assessment - Market size and forecast 2021-2026 ($ million)

  Exhibit 51:  Health assessment - Year-over-year growth 2021-2026 (%)

  7.6 Fan engagement analysis - Market size and forecast 2021-2026 

  Exhibit 52:  Fan engagement analysis - Market size and forecast 2021-2026 ($ million)

  Exhibit 53:  Fan engagement analysis - Year-over-year growth 2021-2026 (%)

  7.7 Others - Market size and forecast 2021-2026 

  Exhibit 54:  Others - Market size and forecast 2021-2026 ($ million)

  Exhibit 55:  Others - Year-over-year growth 2021-2026 (%)

  7.8 Market opportunity by Type of analysis 

  Exhibit 56:  Market opportunity by Type of analysis

8. Customer landscape 

  8.1 Overview

  Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

  Exhibit 57:  Customer landscape

9. Geographic Landscape 

  9.1 Geographic segmentation

  Exhibit 58:  Market share by geography 2021-2026 (%)

  9.2 Geographic comparison 

  Exhibit 59:  Geographic comparison

  9.3 North America - Market size and forecast 2021-2026 

  Exhibit 60:  North America - Market size and forecast 2021-2026 ($ million)

  Exhibit 61:  North America - Year-over-year growth 2021-2026 (%)

  9.4 Europe - Market size and forecast 2021-2026 

  Exhibit 62:  Europe - Market size and forecast 2021-2026 ($ million)

  Exhibit 63:  Europe - Year-over-year growth 2021-2026 (%)

  9.5 APAC - Market size and forecast 2021-2026 

  Exhibit 64:  APAC - Market size and forecast 2021-2026 ($ million)

  Exhibit 65:  APAC - Year-over-year growth 2021-2026 (%)

  9.6 South America - Market size and forecast 2021-2026 

  Exhibit 66:  South America - Market size and forecast 2021-2026 ($ million)

  Exhibit 67:  South America - Year-over-year growth 2021-2026 (%)

  9.7 MEA - Market size and forecast 2021-2026 

  Exhibit 68:  MEA - Market size and forecast 2021-2026 ($ million)

  Exhibit 69:  MEA - Year-over-year growth 2021-2026 (%)

  9.8 Key leading countries 

  Exhibit 70:  Key leading countries

  9.9 Market opportunity by geography

  Exhibit 71:  Market opportunity by geography ($ million)

10. Drivers, Challenges, and Trends 

  10.1 Market drivers 

  10.1.1 Increase in adoption of cloud-based deployment solutions

  10.1.2 Growing demand for mobile applications in sports

  10.1.3 Significant demand for sports analytics

  10.2 Market challenges 

  10.2.1 Limited potential for ROI

  10.2.2 Data privacy and security concerns

  10.2.3 System integration and interoperability issues

  Exhibit 72:  Impact of drivers and challenges

  10.3 Market trends 

  10.3.1 Growth in the use of wearable devices 

  10.3.2 Growing focus on video analytics

  10.3.3 Integration of advanced technologies into sports analytics

11. Vendor Landscape 

  11.1 Overview 

  Exhibit 73:  Vendor landscape

  The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

  11.2 Landscape disruption 

  Exhibit 74:  Landscape disruption

  Exhibit 75:  Industry risks

12. Vendor Analysis 

  12.1 Vendors covered 

  Exhibit 76:  Vendors covered

  12.2 Market positioning of vendors 

  Exhibit 77:  Market positioning of vendors

  12.3 Catapult Group International Ltd. 

  Exhibit 78:  Catapult Group International Ltd. - Overview

  Exhibit 79:  Catapult Group International Ltd. - Business segments

  Exhibit 80:  Catapult Group International Ltd. - Key offerings

  Exhibit 81:  Catapult Group International Ltd. - Segment focus

  12.4 ChyronHego Corp. 

  Exhibit 82:  ChyronHego Corp. - Overview

  Exhibit 83:  ChyronHego Corp. - Product and service

  Exhibit 84:  ChyronHego Corp. - Key offerings

  12.5 Experfy Inc. 

  Exhibit 85:  Experfy Inc. - Overview

  Exhibit 86:  Experfy Inc. - Product and service

  Exhibit 87:  Experfy Inc. - Key offerings

  12.6 International Business Machines Corp. 

  Exhibit 88:  International Business Machines Corp. - Overview

  Exhibit 89:  International Business Machines Corp. - Business segments

  Exhibit 90:  International Business Machines Corp. - Key News

  Exhibit 91:  International Business Machines Corp. - Key offerings

  Exhibit 92:  International Business Machines Corp. - Segment focus

  12.7 Oracle Corp. 

  Exhibit 93:  Oracle Corp. - Overview

  Exhibit 94:  Oracle Corp. - Business segments

  Exhibit 95:  Oracle Corp. - Key News

  Exhibit 96:  Oracle Corp. - Key offerings

  Exhibit 97:  Oracle Corp. - Segment focus

  12.8 Salesforce.com Inc. 

  Exhibit 98:  Salesforce.com Inc. - Overview

  Exhibit 99:  Salesforce.com Inc. - Product and service

  Exhibit 100:  Salesforce.com Inc. - Key offerings

  12.9 SAP SE 

  Exhibit 101:  SAP SE - Overview

  Exhibit 102:  SAP SE - Business segments

  Exhibit 103:  SAP SE - Key News

  Exhibit 104:  SAP SE - Key offerings

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