Sports Merchandise Market (Licensed) in US - 3.55 % CAGR to 2020 Forecast with Sports Apparel Driving Growth

Aug 25, 2016, 12:45 ET from RnR Market Research

PUNE, India, August 25, 2016 /PRNewswire/ --

The US Sports Merchandise market of licensed products is driven by increased demand for sports based apparel, footwear and equipment bearing the name or logo of favorite team and player among consumers.  The North American market is driven by the increase in popularity of leagues and with the technological advancements this market is going ahead with a very fast pace in terms of fulfilling the implicit needs of consumers.

Complete report on US Licensed Sports Merchandise Market spreads across 142 pages, analysed 10 major companies and provides 62 figures is now available at

US Licensed Sports Merchandise Market  has been growing at a moderate rate over the last five years with growth being majorly driven by increasing popularity of leagues , increasing TV deal /partnerships of major professional leagues ,  surging demand for licensed sports apparel as well as licensed  multimedia products    ( Videogames /Software ) who are targeting the underserved market ( Children's segment )  in sports licensing   and have been propelling the growth in the US Licensed Sports Merchandise Market.

The "US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) - (By Value, By Segment - Sports Apparel, Sports Footwear, sports Equipment; Key Players, Market Shares and Dynamics)", a comprehensive report suggests that the market grew at 9.43% in 2010-2015 and is further expected to grow at 3.55 % CAGR in the forecast period 2016-2021. The increase in growth rate is a result of increase in adoration of leagues, their teams and favourite players among various age groups. The market is dominated by strong demand of licensed sports apparel due to the increase in deals between major licensor and licensee. While among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games. The market is ripe for swift expansion with key players of the industry licensee includes VF Corporation, Adidas - Reebok, Nike, G-III Apparel & Jarden Corporation, Dick's Sporting Goods, Under Armour, New Era Cap, Knight Apparels and Great American Products.

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Another related report is Youth and Amateur Adult League Sports Software: Market Shares, Strategies, and Forecasts, Worldwide, 2016 to 2022. In a $9 billion U.S. youth sports market, the software for youth and amateur adult league teams at $389.4 represents 4.3% of the total spending. This is a nascent market, there is no end in sight, markets are expected to reach $5.9 billion by 2022. Sports teams will continue to get more organized and depend on software to provide increased management efficiency.

Market growth comes from increased benefits of organization in youth and amateur adult sports leagues. Travel teams and tournaments are in vogue. These do not happen in a consistent manner unless there is automated process in place. Automated process is just better for making a team function smoothly, eliminating vast amounts of politics. Shared resource is always a problem, having automated management is better. Once one aspect of the team management is automated, there is demand to automate all the processes across the board leading to plenty of consolidation and acquisitions in this market. Complete report with table of content available at .

Market Leaders - ACTIVE Network / ACTIVE Sports, Blue Star Sports, NBC Sports / Sport Ngin Hudl, Time / Sports Illustrated Play, Affinity Sports, TeamSnap, Dicks / Blue Sombrero, EZFacility and Cogran Systems.

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