Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder

OAKVILLE, ON, April 8, 2019 /PRNewswire/ - MuscleTech^®, the leading active nutrition performance brand in America, is proud to announce its newest partnership with Tough Mudder — a leading global sports, active lifestyle and media brand. With over 3 million participants and growing, Tough Mudder hosts more than 130 non-competitive and competitive events annually in 11 countries, including China, Dubai, Indonesia and Australia.

"Tough Mudder's success is rooted in four pillars: Courage, Personal Accomplishment, Teamwork and Fun. These pillars push our participants to achieve things they never thought they could," says Rebecca McKinnon, Vice-President of Business Development at Tough Mudder. "With our shared dedication to strength, endurance and performance, we couldn't have asked for a better teammate than MuscleTech^®. They will provide products to help Mudder Nation stay strong and recover quickly, so they can achieve their goals."

Creating and delivering this partnership in ways that improve fitness and performance for endurance enthusiasts is the vision that both brands share. Tough Mudder fosters camaraderie and encourages team challenges that allow participants to have exhilarating and world-class experiences they won't find anywhere else. MuscleTech^® believes in helping to create the best athletes everywhere – from serious athletes to general fitness enthusiasts who want to achieve optimum performance and improved strength results.

"The advancements in active nutrition and the implications they have on fitness performance have never been more exciting than they are today," says Brian Cavanaugh, Chief Marketing Officer for Iovate Health Sciences International Inc. "One of our highest priorities at MuscleTech^® is to provide athletes with exceptional nutritional supplement tools to help them perform to their utmost potential. By aligning with endurance event leader Tough Mudder, and with the MuscleTech^® brand values our formulas stand for, our teams are excited about opening up our advanced nutritional solutions to fitness enthusiasts together on the course and across the nation."

MuscleTech^® continually brings new products to market in important performance categories, like protein and other nutritional supplements, grounded in quality and premium ingredient profiles that deliver nutritional support. Building on this foundational principle, an emerging protein solution has been developed – with a best-in-class commitment to science and innovation.

Today, the purest and fastest absorbing isolate available is premium NITRO-TECH^® 100% ISO WHEY from MuscleTech^®. It contains the highest percentage of protein per scoop, which is important to fitness-oriented consumers to ensure the best bioavailable protein source to fuel better performance. This unique formula is fully disclosed with no impurities, no fillers and no fluff.

For more information on MuscleTech^® products, click here. Also, follow us at Facebook.com/MuscleTech, and @MuscleTech on Twitter and Instagram for product and athlete information, news and updates, diet and training tips, special promotions and more.

About Iovate

Founded in 1995 and based in Oakville, Canada, Iovate is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative and most effective active nutrition products in the world. With brand innovations like MuscleTech^®, Six Star Pro Nutrition^®, Purely Inspired^® and Hydroxycut^®, the company is committed to being the number one active nutrition and weight management supplement company in the world. Iovate distributes across all major channels of distribution, including food, drug, mass and club, health food stores and online, as well as in more than 130 countries worldwide. Iovate products are available nationwide at GNC, The Vitamin Shoppe, Bodybuilding.com, Walmart, Target, Walgreen's, Sam's Club, Amazon.com and other fine retailers.

About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and competitive (Tougher Mudder, Toughest Mudder and World's Toughest Mudder) events annually in 10 countries including the United States, Canada, United Kingdom and Germany. The company's content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M's Nexcare and ACE brands, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, and additional partners being launched in the next few weeks. UK and Germany partners include Brewdog, Toyo Tyres, Black Tower Wine, Rawbite, and Strandgut. For more information, visit www.toughmudder.com.

SOURCE MuscleTech