Sports Tourism Market to Grow by USD 701.6 Billion (2025-2029), Rise in Sporting Events Fuels Growth, Report on How AI is Redefining Market Landscape - Technavio

NEW YORK, Jan. 30, 2025 /PRNewswire/ -- Report with market evolution powered by AI - The global sports tourism market size is estimated to grow by USD 701.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 12.9% during the forecast period. Increasing number of sporting events is driving market growth, with a trend towards development of VR technology. However, cancelation of sports events due to financial constraints poses a challenge. Key market players include ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours.

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Market Driver

The sports tourism market is experiencing sustained growth as fans and travelers seek out world-class sports events and experiences. Key trends include motorsport, cricket, tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, marathons, triathlons, adventure races, and various leagues such as basketball, baseball, hockey, and soccer. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics host cities form strategic partnerships to provide premier travel destinations for sports tourists. Historical data shows value projection for this market, with segments covered including event hosting, destination appeal, visitor experiences, and seasonal fluctuations. However, pitfalls and challenges include financial challenges for event organizers, infrastructure limitations like arenas, training centers, and recreational facilities, and potential pitfalls like carbon footprints and eco-friendly initiatives. Safari tourism is a captivating frontier, offering adrenaline-fueled experiences for visitors. Sustainable practices and eco-friendly initiatives are essential for long-term profitability and overall sustainability. Regional tourism revenues and economic growth are closely tied to these world-class sports events, making them crucial for host cities and top-tier athletes alike. 

The integration of Virtual Reality (VR) technology in the sports industry is a developing trend that may significantly impact the sports tourism market. VR technology creates interactive and simulated environments using computers and software, enabling users to engage in virtual activities. In sports, this technology offers simulations of stadium views, suite access, player statistics, and game rewind features. Applications like Facebook Spaces and advancements in VR sports experiences are increasing. Although in its early stages, this technology poses potential competition to traditional sports tourism. 

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Market Challenges

• The sports tourism market encompasses various segments like Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics form key players. Partnership initiatives between these industries offer unique event hosting experiences, enhancing destination appeal and visitor experiences. However, challenges persist. Seasonal fluctuations and infrastructure limitations in arenas, training centers, and recreational facilities pose challenges. Event organizers face financial challenges ensuring profitability and long-term sustainability. Travelers seek predictable conditions, eco-friendly initiatives, and sustainable practices. Premier sports events, such as Basketball, Baseball, Hockey, Soccer, and World-class sports, attract fans and tourists alike, generating significant revenue. Value projection from historical data indicates sustained growth. However, the market faces pitfalls like carbon footprints from travel & outdoor activities, requiring careful consideration of tourism practices and conservation efforts. The captivating frontier of safari tourism, adventure races, and adrenaline-fueled experiences add to the market's appeal. Strategic partnerships and regional tourism revenues contribute to economic growth. Overall, the sports tourism market requires a balance between financial success and environmental awareness to ensure overall sustainability for visitors, top-tier athletes, and host cities.
• Sports tourism relies on the organization of sports events that draw tourists from diverse regions. However, hosting such events necessitates substantial financial investment. Investors are crucial for funding the planning, management, and promotion of sports leagues. Expenses related to marketing, player and staff compensation, and infrastructure development have significantly increased over time to expand reach and fan base. Franchise sales in sports leagues like IPL, PSL, and Big Bash League are effective methods to secure investor support.

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Segment Overview

This sports tourism market report extensively covers market segmentation by

1. Type 
• 1.1 Domestic sports tourism
• 1.2 International sports tourism
2. Product 
• 2.1 Soccer tourism
• 2.2 Cricket tourism
• 2.3 Tennis tourism
• 2.4 Others
3. Area 
• 3.1 Passive sports tourism
• 3.2 Active sports tourism
4. Geography 
• 4.1 Europe
• 4.2 APAC
• 4.3 North America
• 4.4 South America
• 4.5 Middle East and Africa

1.1 Domestic sports tourism- Domestic sports tourism is a significant segment in the global sports tourism market, with a high number of tourists attending sports events within their own countries for participation or spectatorship. This includes expenditures on hospitality and merchandise related to the sports event. Domestic sports leagues, held across the globe, attract a large proportion of domestic tourists due to the convenience of intra-region transportation, uniform regional currency, and familiar cultural backgrounds. Governments and sports teams are facilitating transportation for fans, such as free shuttle buses and dedicated lanes in Qatar. The growth of domestic sports tourism is driven by the strong growth in developing economies and regional economic benefits. During the forecast period, the domestic sports tourism market is expected to experience an accelerating year-over-year growth rate. Despite contributing the highest revenue share to the global sports tourism market, domestic sports tourism may face competition from international sports tourism due to the growing attraction of adventure activities overseas.

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Research Analysis

The sports tourism market is a thriving industry that brings together the excitement of sports and the allure of travel. Motorsport, cricket, tennis, and soccer are among the popular sports that attract fans and travelers from around the world. Major events like the FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Olympics, Basketball, Baseball, and Hockey draw large crowds, creating opportunities for sustained growth in the sector. Strategic partnerships between sports industries and tourism boards have led to innovative event hosting and visitor experiences, making sports destinations premier travel choices. Leisure travelers and fans alike are drawn to these premier events, enhancing the destination appeal and boosting the local economy.

Market Research Overview

The Sports Tourism market is a dynamic and lucrative sector that combines the thrill of world-class sports events with travel and tourism. Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and various other sports attract millions of fans and travelers every year. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic host cities form strategic partnerships to offer premier travel experiences for sports tourists. The value projection for the Sports Tourism market is projected to grow at a sustained rate, driven by the increasing popularity of live entertainment and the desire for experiences. However, there are pitfalls and challenges, including seasonal fluctuations, infrastructure limitations, and financial challenges for event organizers. Sports tourists seek adrenaline-fueled experiences, training centers, arenas, and recreational facilities. The market covers various segments, including Motorsport, Cricket, Tennis, Football, Basketball, Baseball, Hockey, and more. Sustainable practices, eco-friendly initiatives, and environmental awareness are becoming increasingly important in the sports tourism industry. Despite the potential for high visitor numbers, there are financial challenges, and event organizers must ensure profitability and long-term sustainability. The captivating frontier of safari tourism offers a unique opportunity for growth in the sports tourism industry. Overall, the Sports Tourism market is a significant contributor to regional tourism revenues and economic growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Type
• Domestic Sports Tourism
• International Sports Tourism
• Product
• Soccer Tourism
• Cricket Tourism
• Tennis Tourism
• Others
• Area
• Passive Sports Tourism
• Active Sports Tourism
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio