Sportsman's Pride® Goes Big With New 50lb Dog Food Lineup

Redesigned, easy-to-shop packaging and larger bag sizes bring fresh appeal to a longtime favorite among dog owners and a stronger offering for retailers.

RED BAY, Ala., Nov. 2, 2026 /PRNewswire/ -- Sportsman's Pride^®, a trusted name in sporting dog nutrition for decades, is going bigger. The brand is introducing a new 50lb dog food lineup, replacing its traditional 40lb Classic offerings with larger bags designed to meet growing demand for value, convenience, and trusted formulas.

Leading the transition is Sportsman's Pride® 26/18 Premium Complete & Balanced Dog Food, the first formula to debut in the new 50lb format. The launch also introduces refreshed packaging with bold imagery, easy-to-read product information, and a modernized design intended to stand out on retail shelves.

The move reflects Sportsman's Pride's commitment to listening to the needs of its customers and retail partners. The larger size has been a frequent request from dog owners, particularly those feeding multiple dogs or purchasing food in bulk.

"Dog owners know what they want, and bigger bags are high on that list," said Alan Bostick, Chief Executive Officer of Sunshine Mills, Inc. "We're excited to introduce the new 50 pound bags, giving our customers more of the quality nutrition they've come to expect from Sportsman's Pride in a larger size they've been asking for."

The updated packaging brings a fresh look to a familiar brand. Featuring prominent formula callouts, recognizable icons, and clearer life-stage identification, the new bags are designed to help consumers quickly find the right food for their dogs while creating a strong, cohesive presence at retail.

Retailers have also expressed interest in the larger size, recognizing the appeal of 50lb bags among customers shopping for better value and quantity.

"We're seeing strong interest in larger bag formats, and this transition puts Sportsman's Pride in a great position to meet that demand," said Scott Merrill, Vice President of Sales for Sunshine Mills, Inc. "The combination of a 50 pound offering, refreshed packaging, and the reputation Sportsman's Pride has built over the years is something we're excited to bring to both existing and new retail partners."

For more information about Sportsman's Pride products, visit SportsmansPride.com.

About Sportsman's Pride^®

Sportsman's Pride^® delivers quality nutrition and treats for active dogs and the people who depend on them. Trusted by hunters, trainers, breeders, and pet owners for decades, Sportsman's Pride^® offers products formulated to support health, performance, and everyday well-being.

About Sunshine Mills, Inc.

Founded in 1947 and headquartered in Red Bay, Alabama, Sunshine Mills, Inc. is one of America's leading family-owned manufacturers of pet food and treats. The company produces a broad portfolio of branded and private label products for dogs & cats and operates eight manufacturing facilities in seven states. Follow Sportsman's Pride on Instagram at @sportsmans_pride

Media Contact

Ryan Brown
Vice President of Marketing
Sunshine Mills, Inc.
[email protected]
256-356-9541

SOURCE Sportsman's Pride