Spot Trender Launches Snap! Self-Service Ad Testing Platform
Allows any company to instantly test TV, online video, and radio ads
MOUNTAIN VIEW, Calif., June 16, 2015 /PRNewswire/ -- Spot Trender today launched the first self- service video ad testing platform, Spot Trender Snap. The new platform brings their dynamic, cloud-based pre-testing platform for TV, radio and online ads to a larger market using an automated, self-service concept. Snap, launching the mid-June, will democratize Spot Trender's world-class research tools and make it available to other markets.
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The company's aim was to create a self-service platform that provides world-class targeted research for small to medium budget research projects. It enables marketers to test video creative that previously were too expensive to test for traditionally smaller budget advertising initiatives like online video ads. "Our new platform brings enterprise-level testing and analytics to the masses," said Chris South, CEO, "We wanted to develop a version of our advanced video ad testing for clients who have expressed different needs, specifically to create an industry leading cost effective solution. Empowering companies to manage their own concept tests makes the process faster, easier, and significantly more cost effective. Snap will provide marketers and professionals everywhere the same tools used by our Fortune 100 clients."
Spot Trender is well known for its advertising testing platform, which is much faster and out performs traditional methods. Spot Trender has one of the largest participant pools in the world, with more than 45 million participants world-wide. Their current platform boasts ad performance results in as soon as 3 hours, instead of the status quo 3+ weeks. This allows for greater flexibility for companies to make quick decisions about their advertising creative at any point in the production process.
Snap is designed with an easy-to-use survey building tool, which includes standardized question sets. Additionally, users receive valuable feedback from participants from Spot Trender's unique live comments and second-by-second reactions. Once the results are in, Snap includes enterprise-level, automated data analysis tools to generate understandable, customized reports at record speed. Everything is designed so that companies can get actionable insights to vastly improve their ads. To learn more visit http://blog.spottrender.com/spot-trender-snap.
ABOUT SPOT TRENDER
Spot Trender is an advertising technology platform that helps brands and agencies predict the impact and persuasiveness of their TV, online, and radio advertisements from creative concepts to post production. Spot Trender's powerful cloud-based testing platform has developed an impressive track record as the world's fastest qualitative and quantitative ad testing solution with the largest world-wide audience reach accurately predicting ads success in as little as 3 hours instead of 3 weeks. For more information, visit http://www.spottrender.com.
CONTACT:
Chris South
Email | +1 800-755-5790
SOURCE Spot Trender
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