SpotOn Launches 'GoTo Place' a Restaurant-First App Built for Independents to Drive Direct Orders, Build Loyalty and Boost Profits

New app gives independent restaurants the advantage of a "super app" without the commissions, complexity or competition, putting operators back in control of their restaurant

SAN FRANCISCO, June 16, 2025 /PRNewswire/ -- SpotOn, a leading restaurant management system, today announced GoTo Place (GoTo), the new mobile-first ordering channel, bringing together the power of integrated online ordering, loyalty, deals, waitlist, reservations, and push notifications to engage guests. As the industry faces a wave of "super apps," GoTo levels the playing field for restaurants that are no longer willing to turn over data, revenue, and control to a third party. With GoTo, operators will now have the power of a custom-branded digital app to drive more direct sales, strengthen customer relationships, and boost profitability without the cost or complexity of building it themselves.

"At a time when restaurants are under pressure from rising costs and shifting consumer habits, GoTo puts the power back in the restaurant's hands," said Bryan Solar, Chief Product Officer at SpotOn. "GoTo is the kind of branded experience usually reserved for national chains. We're democratizing that tech for independents with the tools to drive repeat visits, own their customer relationships, and build long-term loyalty."

Today, technology giants offer one-size-fits-all apps that promote many restaurants in the same feed, often with high commissions and limited brand visibility. GoTo stands apart, not as a marketplace shared with competitors, but as a direct connection between a restaurant and its guests, all under the restaurant's own brand.

"Unlike third-party 'super apps' that promote multiple restaurants while charging high fees, GoTo is restaurant-first by design," said Bryan Solar, Chief Product Officer of SpotOn. "The app doesn't promote competitors or dilute a restaurant's brand identity. Instead, it acts as a digital extension of the restaurant."

According to SpotOn Order data, over 80% of consumers order from their phones, and 40% return to the same restaurant within a week. GoTo helps restaurants capitalize on these behaviors by offering a streamlined experience that encourages frequent reorders and reward redemption, while reducing operational friction for staff. With GoTo, restaurants will be able to:

• Offer a commission-free, branded mobile ordering experience
• Drive customer engagement with loyalty rewards and marketing offers
• Provide a fast, intuitive way to reorder favorite items
• Manage reservations, waitlists, and delivery—on the restaurant's terms
• Build long-term relationships through a direct digital connection

"This is exactly what we've been looking for, an easy way for our guests to engage with our restaurants and control their own dining experience," said Danny Scott, Managing Partner and Director of Operations of Tahoe Restaurant Group. 

The app is available now in the App Store and Google Play and is automatically included for restaurants using SpotOn Order. It includes ordering, loyalty, and waitlist functionality, with additional features scheduled for future release.

About SpotOn
SpotOn is one of the leading software and payment companies, providing the technology and support that helps local businesses—and the people who run them—to succeed on their own terms. Known for its flexible, cloud-based technology and personalized support, SpotOn offers an end-to-end platform to accept payments, boost revenue, streamline operations, and create exceptional guest experiences. From seamless and efficient point-of-sale systems to integrated restaurant management solutions, SpotOn builds technology that "works the way you work" and backs it up with a 24/7 team of experts that make sure it always does—with fairness, flexibility, and a personal touch. For more information, visit www.spoton.com.

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SOURCE SpotOn