SpotOn Taps Amazon Web Services to Launch AI-Powered Menu Recommendation "Picked for You" Feature to Help Restaurants Boost Online Revenue

The new SpotOn Order feature meets rising demand for digital convenience while helping operators combat shrinking margins and legislative shifts

SAN FRANCISCO, July 7, 2025 /PRNewswire/ -- SpotOn, a leading restaurant management system, today announced the launch of Picked for You, a new AI-powered feature for its commission-free online ordering system, SpotOn Order. Built with Amazon Web Services (AWS), the tool is designed to increase conversion rates by personalizing the digital menu experience for guests. Early adopters have seen a 6% average increase in online orders.

The launch comes at a time when independent restaurants are navigating tighter margins, shifting generational preferences, and rising digital ordering costs due to the removal of third-party delivery fee caps in cities like New York. SpotOn's new feature helps restaurants maintain profitability and guest satisfaction without increasing labor or operational complexity.

"With margins under pressure and competition growing, it's critical that all restaurants have access to the same kind of intelligent tools as the big chains," said Bryan Solar, Chief Product Officer at SpotOn. "Picked for You gives operators the power of AWS machine learning to quietly increase revenue, without extra overhead or effort."

Diners, especially younger generations, increasingly expect fast, intuitive digital experiences. Picked for You delivers just that, putting the most relevant menu items at the top of the page so guests can order quickly and confidently. The AI behind Picked for You analyzes signals like time of day, day of week, and purchase history to suggest the most relevant menu items. There's no setup required, and recommendations continuously improve as the model learns from guest behavior.

Picked for You is live for all SpotOn Order web users and will be added to SpotOn's GoTo mobile ordering app in the coming months.

About SpotOn

SpotOn is one of the leading software and payment companies, providing the technology and support that helps local businesses—and the people who run them—to succeed on their own terms. Known for its flexible, cloud-based technology and personalized support, SpotOn offers an end-to-end platform to accept payments, boost revenue, streamline operations, and create exceptional guest experiences. From seamless and efficient point-of-sale systems to integrated restaurant management solutions, SpotOn builds technology that "works the way you work" and backs it up with a 24/7 team of experts that make sure it always does—with fairness, flexibility, and a personal touch. For more information, visit www.spoton.com.  

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SOURCE SpotOn