AUSTIN, Texas, April 16, 2013 /PRNewswire/ -- Spredfast, the leading independent social marketing software provider, today announced that the Spredfast Social Media Management platform received the top score for Strategy as well as for Measurement and Reporting in "The Forrester Wave™: Social Relationship Platforms, Q2 2013" report by Forrester Research, Inc. Spredfast was among the select companies Forrester invited to participate in the independent report, which evaluated eight Social Relationship Platform (SRP) products across 49 comprehensive criteria, such as vendors' current offering, strategy and market presence.
According to the report, "social relationship platforms are technologies that help marketers publish content to third-party social networks as well as monitor, moderate, and respond to customer posts on social sites."
"Spredfast boasts satisfied customers," stated the recently published report. "Clients were most pleased with Spredfast's measurement and reporting capabilities. And its current offering is solid: The platform helps clients monitor posts on a number of sites; it leverages Facebook's post-targeting features; and its tool is available as an iPhone app."
Spredfast was the only Social Relationship Provider to earn the highest score possible (five) for customer satisfaction in this evaluation.
Forrester Research recognized the company as being the strongest in Strategy, which comprised of criteria including vision and focus, product strategy, services offerings and customer satisfaction. More specifically, the report based Strategy on "the strength, experience, and vision of each company's executive team" as well as "each vendor's product development road map and what professional services and strategic services it offers and collected information on client satisfaction."
"At ARAMARK, we have 300 people managing more than 400 social accounts across the diverse set of locations where we provide services," said Tom Carusona, senior director, digital & social at ARAMARK. "Spredfast has been an integral partner to us in bringing both efficiency and organization to our social programs at the corporate level, and its team has been committed to providing support and guidance throughout our journey in becoming a social business."
"As an expected channel for communications between consumers and businesses, social is now commanding dedicated and sizable resources from companies," said Rod Favaron, CEO of Spredfast. "As a result, senior executives are demanding visibility into the impact social is delivering across the organization. Spredfast's mission is to be a trusted partner by helping our customers leverage social business connections to achieve great business results. Being recognized by Forrester Research as having a happy customer base is, in our opinion, proof that we consistently deliver real business value and we're 100% focused on helping enterprise brands do social right."
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com