Spring is Diamond Gifting Season

More than 3 Billion Years Old, Diamonds are Real, Rare and Treasured Gifts

News provided by

Diamond Producers Association

Apr 27, 2017, 10:00 ET

NEW YORK, April 27, 2017 /PRNewswire/ -- Mother's Day, graduation, weddings – May is a month full of meaningful celebrations, and these occasions make it an important gifting time, too. For such significant moments, the Diamond Producers Association wants consumers to know that man-made diamonds, also known as synthetics, are not diamonds. While it's true that the molecular structure of a diamond can be recreated in just a few weeks in a factory, it's important to understand the difference between natural diamonds, used in fine jewelry, and synthetics, which are more suitable for fashion accessories.

Diamond Producers CEO, Jean-March Lieberherr, and gemologist and designer, Kara Ross, share why diamonds are a miracle of nature
Diamond Producers CEO, Jean-March Lieberherr, and gemologist and designer, Kara Ross, share why diamonds are a miracle of nature
Dominion Diamond Corporation, Diamonds in the Rough. From the mines to your favorite accessory, diamonds go through a complex sorting process in order to find the best fits.
Dominion Diamond Corporation, Diamonds in the Rough. From the mines to your favorite accessory, diamonds go through a complex sorting process in order to find the best fits.
Mining communities prioritize sustainability practices and wildlife conservation. Caribous take precedence over Alrosa mine traffic.
Mining communities prioritize sustainability practices and wildlife conservation. Caribous take precedence over Alrosa mine traffic.
Petra Diamonds provides teachers support programs at its Koffiefontein mine in South Africa.
Petra Diamonds provides teachers support programs at its Koffiefontein mine in South Africa.
Dominion Diamond Corporation supports the Breakfast for Learning Program, which provides resources to school nutrition programs. This support impacts the lives of children and youth in forty-eight schools in the Northwest Territories and two schools in Kugluktuk, Nunavut.
Dominion Diamond Corporation supports the Breakfast for Learning Program, which provides resources to school nutrition programs. This support impacts the lives of children and youth in forty-eight schools in the Northwest Territories and two schools in Kugluktuk, Nunavut.
Women play an important role in the mining industry, like at the De Beers South Africa Mine.
Women play an important role in the mining industry, like at the De Beers South Africa Mine.
Diamond Producers CEO, Jean-March Lieberherr, and gemologist and designer, Kara Ross, share why diamonds are a miracle of nature
Dominion Diamond Corporation, Diamonds in the Rough. From the mines to your favorite accessory, diamonds go through a complex sorting process in order to find the best fits.
Mining communities prioritize sustainability practices and wildlife conservation. Caribous take precedence over Alrosa mine traffic. Petra Diamonds provides teachers support programs at its Koffiefontein mine in South Africa. Dominion Diamond Corporation supports the Breakfast for Learning Program, which provides resources to school nutrition programs. This support impacts the lives of children and youth in forty-eight schools in the Northwest Territories and two schools in Kugluktuk, Nunavut. Women play an important role in the mining industry, like at the De Beers South Africa Mine.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8045151-diamond-producers-association-spring-gifting-season/

When it comes to stunning and meaningful gifts, diamonds are very different from synthetics.

While you never need a reason to celebrate the moms in your life, Mother's Day is a treasured occasion. And America likes to show its love for Mothers with diamonds. According to the National Retail Federation, consumers plan to spend $5 billion on jewelry in 2017 alone, for the holiday.

"Diamonds are a miracle of nature, created billions of years ago hundreds of miles below the earth's surface," says Jean-Marc Lieberherr, CEO, Diamond Producers Association. "These brilliant gems evoke emotion because they are ancient and unique. Just as no two snowflakes are alike, no two diamonds are alike. And they are rare: all of the gem-quality diamonds ever polished and used for jewelry would fit into one London double–decker bus."

Next up is graduation. The De Beers Group 2016 Diamond Insight Report found that 31% of millennials between the ages of 18 – 24 receive diamonds as a gift from either parents or grandparents. The report also showed that diamonds are one of the top four most desired gift items of this age group. A pair of diamond studs, bracelet, or pendant, are the perfect way to celebrate students' achievements. Not only will diamonds serve as a timeless memento, they are also pieces that the graduate will wear in interviews or throughout their careers. 

Marriages are celebrated year-round, but especially during the spring according to the TheKnot.com, which found that 2016's most popular wedding dates took place in May and June. Because of their beauty and enduring value, diamonds serve as the ultimate gift when honoring a marriage. From wedding jewelry to bride and groom gifts, these spectacular gems communicate the importance of all those joining together for love. Only a diamond is a diamond.

"Jewelry is my artistic legacy, and because of that it is important that I use authentic materials that I know will endure beautifully. That is why I would never even consider using a synthetic," says jewelry designer, Jade Trau. "Diamonds are gifts of the Earth, hold incredible emotional value, and are handed down from generation to generation. That is why there is no substitute for a diamond."

Consumers can purchase diamonds today with confidence. Diamonds are ethically sourced and "conflict" diamonds have essentially been eradicated, with 99.8% of the diamonds produced worldwide being conflict-free. This is in large part due to the Kimberley Process (a government, industry, and civil society initiative that tracks and certifies rough diamonds), which has been highly effective in controlling the trade of diamonds.

For this gifting season, remember that only a diamond is a diamond. It is real and rare, and is the ultimate symbol of genuine love.

About the Diamond Producers Association
The Diamond Producers Association (DPA) is an international alliance of the world's leading diamond mining companies, united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of world diamond production. The DPA's mission is to protect and promote the integrity and reputation of diamonds and the diamond industry.

SOURCE Diamond Producers Association

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