NEW YORK, April 24, 2012 /PRNewswire/ -- Lady Foot Locker celebrates spring by donating $5,000 to American Forests Global ReLeaf program, a national nonprofit organization that restores and protects urban and rural forests. Many will choose to take their workouts outside as the weather gets warmer, enjoying the sun and fresh air. As the destination for active women across the country, Lady Foot Locker's partnership with American Forests helps to ensure that those natural environments where we run, live and play continue to flourish.
"We are delighted to be partnering with Lady Foot Locker and grateful for their efforts to raise awareness of the benefits of forests to us all," said Lea Sloan, VP of Communications at American Forests. "By supporting American Forests, Lady Foot Locker will contribute to cleaner air and water, increased wildlife habitat and many other environmental benefits that only forests and trees can provide."
Lady Foot Locker invites everyone to be a part of the green beautification conversation by creating their own "Spring Refresh" pinboards on Pinterest. From now through May 11, participants can "pin" their outdoor and fitness inspirations and the three most creative boards will be selected to win a $250 Lady Foot Locker gift card. The promotion will run alongside the national "Spring Refresh" in-store campaign, encouraging customers to lead a healthy lifestyle and rejuvenate their wardrobe.
"At Lady Foot Locker, we know that being a modern-day woman means balancing work, friends, family, fitness and everything in between. Within our social space, we are able to touch on all those facets, going beyond our products and storefronts. We want to be a place to inform and inspire," says Kirta Carroll, Director, Brand Marketing of Lady Foot Locker.
For more information on how to participate in Lady Foot Locker's Spring Refresh program, visit www.facebook.com/ladyfootlocker.
Lady Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, and Australia. Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay/CCS, the Company is the leading provider of athletic footwear and apparel. For more information about Lady Foot Locker, visit www.ladyfootlocker.com.
American Forests restores and protects urban and rural forests. Founded in 1875, the oldest national nonprofit conservation organization in the country has served as a catalyst for many of the most important milestones in the conservation movement, including the founding of the USDA Forest Service, the national forest and national park systems and literally thousands of forest ecosystem restoration projects and public education efforts. Since 1990, American Forests has planted more than 40 million trees in forests throughout the U.S. and in 38 countries, resulting in cleaner air and drinking water, restored habitat for wildlife and fish, and the removal of millions of tons of carbon dioxide from the atmosphere. Learn more at www.americanforests.org.
SOURCE Lady Foot Locker