Springbox Rolls Out Inspiring Campaign for Pediatric Mobility Company
AUSTIN, Texas, July 12, 2017 /PRNewswire/ -- Springbox, a leading digital consulting firm, is proud to partner with Ottobock to create and deliver a custom campaign surrounding the launch of the redesigned Kimba®, a stroller-style wheelchair for children with special needs.
Ottobock, a pioneer in prosthetics, orthotics and pediatric mobility, continues to innovate and re-imagine their products to provide maximum comfort and support for clients. They came to Springbox wanting a go-to-market campaign for the new-and-improved Kimba. In an effort to better understand their business and the compassion behind it, the Springbox team conducted a workshop with key stakeholders at Ottobock to identify personas, map out end goals and create a comprehensive approach for the rollout.
The Springbox team landed on the tagline, "With Kimba, I Can." From there, they spoke with brand ambassadors and worked closely with internal resources at Ottobock to help compose a meaningful story that would support the launch.
"Not only does Ottobock provide a product that makes life easier for families, they are also creating a sense of community," says Jessica Hunter, Senior Account Manager with Springbox. "We believe the 'With Kimba, I Can' campaign will help the company connect people with special needs as well as their caregivers and continue to lend support where they need it most."
"Just like our Kimba products help children achieve milestones, working with Springbox has been a new milestone for Ottobock by helping us achieve our goal of improving the independence, comfort and quality of life for patients and families," said Nils Timmermann, Senior Manager of Human Mobility Marketing.
The Kimba and Neo MPS seat are now available in the United States and Canada.
About Springbox
Springbox is a leading digital consulting and execution firm focused on bringing an enterprise capability to the mid-market by identifying transformational outcomes that map to their clients' business goals. Their approach starts with strategy and applies industry best practices through execution, breaking through barriers with digital solutions that drive their clients' business.
Springbox is headquartered in Austin, Texas. For more information about Springbox and how they've helped nonprofit organizations like The Pancreatic Cancer Action Network, The Michael and Susan Dell Foundation and The LBJ Presidential Library, visit www.springbox.com.
SOURCE Springbox
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