Sprint Center Announces Strategic Restructuring Of Premium Sales And Marketing Departments

KANSAS CITY, Mo., July 6, 2018 /PRNewswire/ -- Sprint Center, the award-winning landmark arena located in downtown Kansas City, Mo., announced the restructuring of Premium Sales and Marketing departments, consolidating previous Communications, Marketing and Corporate Sales and Services/Partnerships departments. The realignment of Premium Sales and Marketing departments enhances the continuity of the partner experience and seamlessly integrates data-driven revenue generating initiatives.

"Realigning our Sales and Marketing teams formalizes the collaborative mindset already underway among both departments and paves the way for unique opportunities to better serve our clients and guests," said Brenda Tinnen, General Manager and Senior Vice President, Sprint Center/AEG Kansas City. "The restructure speaks directly to our candid conversations with clients who are enthusiastic about their Sprint Center relationships and have expressed a desire to further engage with the more than one million guests who visit Kansas City to enjoy our diverse arena programming."

In the new alignment, Shani Tate Ross has been promoted to Vice President, Sales and Marketing. In this newly created role, Shani will establish strategies designed to achieve measurable revenue objectives in the areas of Partnership Sales, Premium and Group Ticketing, and Partnership Fulfillment. In addition, she will continue to oversee traffic-driving initiatives and work collaboratively with the award-winning AEG Global Partnerships division to further integrate sales and marketing efforts, while developing and delivering the overall vision to reinforce Sprint Center's position among the world's top live entertainment and sports destinations.

"This is a very exciting time in our industry and it is important for Sprint Center to evolve to meet these new and emerging opportunities," said Nick Baker, Chief Operating Officer of AEG Global Partnerships. "We are all eager to continue to work with Shani and the entire team at Sprint Center to enhance and grow the strong presence in the marketplace and continue to deliver incredible value to our partners and guests."

Sprint Center has also hired Tyler Murray for the role of Director, Premium Sales. Tyler brings his talents to Sprint Center/AEG having gained invaluable sponsorship sales experience with national agencies and properties including Endeavor, Feld Entertainment, Professional Bull Riders, and UFC. A graduate of University of Mississippi, Tyler's demonstrated success in domestic and international partnership sales and activation makes him a welcome addition to Sprint Center's sales team.

"It is exciting to work alongside talented and enthusiastic colleagues like Elizabeth Walker, Manager of Client Services and Mallorie Denmon, Manager of Premium Sales, as we look to continually enhance the entertainment experience for our clients and guests," commented Ross. "Through seamless collaboration, together we will build upon the strong momentum of Sprint Center's successful first decade of operation, align resources for improved efficiencies, and optimize future opportunities."

Sprint Center celebrated ten years of operation in 2017 by logging the most successful programming and financial year in venue history including generating more than $1.01 billion in economic activity for the Kansas City metropolitan area.

In the past year, the venue has witnessed the return of world-class artists for a variety of sold out shows from Garth Brooks (7), Bruno Mars, Coldplay, Roger Waters, Def Leppard, Drake, P!nk, Lady Gaga, Red Hot Chili Peppers, among others. 

About Sprint Center
Sprint Center is Kansas City's home for live entertainment and sporting events. Anchor to more than $6.6 billion of reinvestment in a revitalized downtown Kansas City, the award-winning venue has welcomed more than 11 million guests and generated more than $1.01 billion in economic activity since opening in 2007. Having exceeded attendance and financial projections in each year of operation, Sprint Center annually hosts more than 100 publicly ticketed events and is a unique public/private partnership between AEG and the City of Kansas City, Mo.

SOURCE Sprint Center