SquareTrade Unveils New Brand Identity

Identity Revitalized to Reflect Company's Leadership Position as the Most Trusted, Protection Plan Company for Millions of Consumers

Nov 16, 2012, 13:30 ET from SquareTrade

SAN FRANCICSO, Nov. 16, 2012 /PRNewswire/ -- SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today unveiled its new brand identity. Beginning today with the launch of a redesigned website at www.squaretrade.com, SquareTrade's new brand identity communicates its focus on simplicity and innovation. The new brand will also appear this week in leading retail stores nationwide that offer SquareTrade to protect shoppers' smartphones, tablets, laptops, televisions, video game consoles, digital cameras, and other consumers electronics and appliances.

"Our business has been built on delighting millions of customers with simplicity and innovation," commented Ty Shay, SquareTrade's Chief Marketing Officer. "This laser-like focus has helped us win multiple awards and tens of thousands of five-star reviews.  The world has changed a lot since we launched the company in 1999 and we're excited to introduce an identity that captures the innovation and ease of use that has become synonymous with the SquareTrade brand."

SquareTrade works with leading retailers to offer customer-friendly protection plans that protect thousands of consumer electronics and appliances. SquareTrade consistently receives high rankings for superior customer service and its 5-day service guarantee.

About SquareTrade

SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 170,000 fans on FaceBook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

CONTACT: Jessica Hoffman, jessica@squaretrade.com

SOURCE SquareTrade