LOS ANGELES, Oct. 2, 2017 /PRNewswire/ -- SRAX (NASDAQ : SRAX ) today announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies.
"OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX Platform," said Christopher Miglino, CEO and Chairman of SRAX. "Not only does the technology acquired complement our DSP, but it will also be powerful and valuable to the buy-side of our business serving brands and agencies."
The OpenDSP technology delivers an open DSP for Real-Time Bidding (RTB), including comprehensive tools for media buying, data collection, management, analytics and optimization. Built on the cloud, OpenDSP was developed as an in-house advertising technology.
Financial terms were not disclosed.
SRAX (NASDAQ : SRAX) is an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels. SRAX's tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates all aspects of the marketing experience into one platform. The company's machine-learning technology identifies brands' core consumers and their characteristics discovering new and measurable opportunities to target, reach and monetize audiences driving online and offline sales lift. For more information on how SRAX delivers a digital competitive advantage to surpass today's marketing challenges, visit www.srax.com.
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