COLORADO SPRINGS, Colo., Oct. 12, 2017 /PRNewswire/ -- SSPR LLC, a digital PR agency, today announced the launch of their first Conscious Capitalism program and the name of their first pro bono client, Alliance for Sustainable Colorado.
SSPR launched a Conscious Capitalism program to establish strong community ties with neighboring nonprofits in need of pro bono services to improve organizational effectiveness in resource saving, efficiency, brand messaging and quality of services.
As a tech-focused PR agency, SSPR believes the time for clean energy and sustainability transformation is now – and that businesses are the driving force behind environmental change. SSPR's first goal was to partner with a nonprofit using clean tech to pave the way for startups and Fortune 500 companies wanting to use their influence to make a greener world.
The agency chose Alliance for Sustainable Colorado, recipient of the state's first LEED Platinum certification under the new and rigorous "v4" standards of Leadership in Energy and Environmental Design, because of its goal to make sustainability a business necessity. The company also aligned with SSPR's four guidelines for working with nonprofits:
- Kickass nonprofit culture
- Doing innovative work
- Continuously curious about the future of tech and its possibilities
- Connecting the dots between the environment, business and people
"Conscious Capitalism gives SSPR the opportunity to use our voice to support missions we believe in. We are a company with a mission to #doGood and help the forward-thinking, innovative nonprofits in our community," said Heather Kelly, SSPR CEO.
"We're excited to partner with SSPR as we promote our many local sustainability efforts, such as the S2 education series, the first EV fast-charging station in LoDo and our own LEED Platinum certified collaborative working space. It is helpful to have agency backing for our website and brand relaunch this year!" said Ashley Lovell, Director of Marketing and Communications at Alliance for Sustainable Colorado.
This partnership is the first of many for SSPR. While piloting the program at the Colorado Springs headquarters, SSPR plans to scale the Conscious Capitalism program in the following months to support additional causes that align with employee passions, including clean energy, diversity in tech, STEM and more.
SSPR LLC is an agile, innovative public relations agency that specializes in media relations and executing media and social media strategy for businesses ranging from early-stage startups to Fortune 500 companies. The company has offices across the U.S., emphasizing strong workplace culture and inclusion. SSPR's business goal is to, "work with clients we love, organizations we believe in and projects where making something great together can happen." Recognized by the Dave Thomas Foundation for Adoption, the Stars of PR Awards and Business Insider, SSPR pushes the boundaries of conventional public relations.
About Alliance for Sustainable Colorado
Alliance for Sustainable Colorado brings people together to create a sustainable future, in Colorado and beyond. Their work enables communities to recognize sustainable opportunities and harness them for economic, environmental, and social gain. The Alliance Center houses like-minded tenants, hosts events, and helps create collaborative networks to accelerate the impact of the sustainability movement in Denver.
SOURCE SSPR LLC