SSPT GuestMetrics™ Takes 'Snapshot' of Dallas Market With Proprietary Data Solutions

Shot Spirit Subsidiary dominates leading territory with partner to fulfill major market need

Jun 21, 2010, 14:22 ET from Shot Spirits Corporation

LEESBURG, Va., June 21 /PRNewswire-FirstCall/ -- (Pink Sheets: SSPT) -- Shot Spirit Corp CEO, Brian Barrett, is pleased to announce that GuestMetrics™ data reporting technology has secured a major market with several locations in Dallas, Texas, using its proprietary GuestSnapshot™ solution.

"Dallas is one of the most complex markets in the industry and we now have a sufficient number and variety of clients in the market to officially rollout with the 2nd generation of GuestSnapshot™," states Barrett. "Texas, as a whole, is a testament to our powerful data reporting tools for the hospitality and beverage industries.  It's the only state that runs on a 4-tier system.  In lay man's terms, this translates to manufacturers and distributors missing out on crucial reporting statistics which, in effect, can potentially hinder profitability, marketing strategies and even day-to-day operations; until now.  The second generation of our product utilizing the MicroStrategy business intelligence platform in tandem with the indispensable efforts from Republic National Distribution Company, has aligned the planets, so to say, in what I feel will the beginning of systematic market dominance with a proprietary product unlike any other in the industry," comments Barrett.  

Republic National Distribution Company has brought forth a sundry of clients including such companies as Ruth's Chris, CRO (Cantino Laredo, Silver Fox, III Forks, Cool River, El Chico), Eddie V's, and Aimbridge Hospitality Management (Doubletree, Aloft, Westin, Hilton, Embassy) to name a few, which now use the GuestSnapshot tool as GuestMetrics clients.  RNDC is the second largest distributor of premium wine and spirits in the United States with operations in Arizona, Alabama, Colorado, District of Columbia, Florida, Kentucky, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. RNDC employs more than 6,000 individuals nationwide.  

COO Tammy Posten concludes, "The Dallas market means additional revenues for GuestMetrics, yes, but in the bigger picture; it sets the stage for GuestSnapshot to become an industry necessity with a tough territory secured to serve as an example for the rest of the country."

Shot Spirits International and GuestMetrics™ are wholly owned subsidiaries of Shot Spirits Corporation and both maintain unique and powerful positions in the beverage and hospitality industries with a strong focus in data tracking and management as well as lead generation for adult beverages with eco-friendly packaging.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

SOURCE Shot Spirits Corporation