BOCA RATON, Fla., Dec. 18, 2013 /PRNewswire-USNewswire/ -- St. Andrews Country Club announced today that it has been awarded the prestigious Distinguished Emerald Club of the World award, as determined by the annual Distinguished Clubs of the World award program conducted by BoardRoom magazine, one of the most respected trade publications serving private clubs. The Distinguished Clubs award program uses a club-specific rating system based on an extensive evaluation process that distills and measures a club's Member Experience.
As defined by Distinguished Clubs, "Member Experience" is that special combination of "Qualities" that a private club provides its members. It is not just the quality of service, or of the facilities, or of the product provided, it is also the quality of the staff and of the management, as well as the overall club governance they deliver. The most important quality, however, is the quality of the intangible. While difficult to measure, the latter is comprised of those magic moments experienced, the members befriended, the memorable events and famous tournaments attended, as well as the club traditions, history, and heritage proudly recognized.
Many private clubs have been recognized as providing an absolutely excellent Member Experience, but to be a Distinguished Emerald Club is to provide a Member Experience at a level attained by only the finest clubs in the world. This distinction is nuanced, yet thoroughly recognizable, for it is based on the most important of all intangible qualities. Reputation. Reverence. Admiration. Brand Equity. Fame. Whatever you call it, it is that "X" factor that separates two clubs that both provide superlative Member Experience, but where one is a great club, while the other is the most prestigious of memberships.
"The St. Andrews Country Club Board of Governors, membership and professional staff are honored to receive the esteemed Distinguished Emerald Club of the World designation. Our commitment to providing our members, their families and guests with premier club facilities and amenities while delivering excellence in personal service is driven by our mission statement," says Craig D. Martin, C.C.M. and St. Andrews Country Club General Manager/C.O.O.
"We'd like to congratulate St. Andrews Country Club for earning Distinguished Emerald Club status," said John Fornaro, Publisher of BoardRoom magazine, "Special recognition also goes out to St. Andrews' General Manager, Craig Martin, as well as the club's board of directors, its department heads, and entire staff for their efforts in providing an excellent member experience."
The following St. Andrews Country Club professional staff also received the Distinguished Achievement in Leadership Award from BoardRoom Magazine: Aaron Krickstein, formerly ranked ATP #6 in the world and the clubs' Director of Tennis; Darrell Wilde, Assistant General Manager; Ginger Alfano, Director of Fitness; George Kervern, Director of Golf Course Maintenance; Jacklyn Martinez, Director of Spa, Kristen Pfeifer, Director of Communications & Member Services; Paul Clivio, Director of Golf; and Stephen Viggiano, Executive Chef.
About St. Andrews Country Club
St. Andrews Country Club of Boca Raton, a resident-only Platinum Club of America and a Distinguished Emerald Club of the World internationally recognized for magnificent estate residences, recently completed $14 million renovations as part of a three phase Club Improvement Plan. The Club features superior amenities, two 18-hole championship golf courses, including an Arnold Palmer Signature Design®. The club offers a comprehensive Golf Performance Center with indoor hitting bay, private practice area, V1 Digital Coaching System and FlightScope Launch Monitor® technologies, and a Callaway Golf® branded club fitting area. Aaron Krickstein, formerly ranked #6 in the world, oversees a full tennis program, 15 clay tennis courts, including a European red clay court. The Club also features a full service spa and fitness center and a 125,000 square foot completely remodeled Clubhouse with four unique restaurants. A brand new Recreation & Aquatic Center features three pools, poolside dining, Splash Club and state-of-the-art playground equipment and air-conditioned game room. St. Andrews has played host to numerous PGA golf exhibitions led by touring pros such as Phil Mickelson, Arnold Palmer, John Daly and Rocco Mediate, and is the home course to LPGA Touring Professional and resident Morgan Pressel. For more information, please visit www.standrewscc.com or follow us on Facebook, Twitter, LinkedIn and Instagram.
About The Distinguished Clubs of the World Award Program
Boardroom magazine developed the Distinguished Clubs of the World award program to recognize and share – with the private club industry as a whole – what it is that Distinguished Clubs do differently, and to do so with the specific goal of improving the Member Experience at every private club in America, and thereby helping to preserve the institution of private clubs for many future generations.
About BoardRoom magazine
BoardRoom magazine is the official publication of the Association of Private Club Directors and is published in print and digital formats, and shipped to 27 countries worldwide. BoardRoom magazine is now widely viewed as the most respected and influential magazine in the private club industry.
SOURCE St. Andrews Country Club