St. Andrews Country Club Gets Aggressive on Realtor Marketing Initiatives

Program Kicks Off Real Estate Portal

BOCA RATON, Fla., July 21 /PRNewswire-USNewswire/ -- St. Andrews Country Club today revealed strategic real estate marketing initiatives designed to attract more new and younger members, as a continuation on their recent successes in attracting this much sought after target audience through a branding and public relations campaign. One new program includes unveiling the Club branded real estate portal to select area Realtors® last week as part of their beta program. Additional new marketing initiatives include a Renter's Program, Under 50 Program and Club hosted on-site Realtor sales meetings.

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The new real estate portal showcases the premier custom estate homes that only St. Andrews Country Club in Boca Raton can deliver. With the assistance of area Realtors, St. Andrews continues to maintain its exclusive aura and is only available for viewing via the website or a scheduled tour of the Club and its renowned facilities.

"Our real estate portal allows both the Club and Realtor to work closely together on the positioning of available properties. The back-end allows the portal administrators complete control of messaging, number of photos, lead generation and distribution," commented Amy Rodon, St. Andrews Country Club Director of Information Technology. "Most importantly, the way the portal is designed makes it maintenance free while allowing the visitor a variety of options to view homes for sale in St. Andrews."

The new Renter Program at St. Andrews Country Club allows current members in good standing to lease their home to prospective members who in turn, are able to utilize the Club and its facilities as a member for up to one year. "This program was rolled out in mid June and has already generated significant interest in the real estate community and our first participants take advantage of this opportunity in August," added Craig D. Martin, Chief Operating Officer and General Manager, St. Andrews Country Club. "The Renter Program and our Under 50 Program enable us to reach out to potential members by offering initiatives like these that aren't widely available." The Under 50 Program allows new members under 50 years of age to pay a portion of the initiation fee upfront and the remaining substantial initiation fee is spread out over the next five years, interest free.

Martin acknowledged that St. Andrews Country Club embraced a deliberate marketing strategy three years ago, coinciding with his arrival as COO and GM. "The Club has been proactive in avoiding the aging population issues many clubs are facing. For example, during my tenure we have focused on repairs and infrastructure improvements to enhance our facilities, while focusing on the brand messaging we are communicating to prospective members and area Realtors."

Kristen Pfeifer, Communications Director at St. Andrews Country Club recapped, "St. Andrews Country Club is committed to working with area Realtors to increase sales and membership. We have already enjoyed numerous successes with our real estate marketing strategy and expect to see increased exposure, as area Realtors begin participating in our complimentary Realtor Sales Meeting Program."

Roy Schwedelson, President, Board of Governors, St. Andrews Country Club said, "We are fortunate to enjoy solid financial footing which allows us to embrace a comprehensive marketing strategy to ensure the brand conveys the generational shift we are experiencing towards a younger membership base. Our new branded real estate portal is a significant enhancement over the previous site and is just another stepping stone in positioning St. Andrews as a top ranking Platinum Club of America not only locally but internationally."

Interested Realtor offices should contact St. Andrews Country Club at 561-451-4900 x233 or via email at [email protected] as soon as possible to reserve meeting space for their team or to learn more about these real estate marketing initiatives.

About St. Andrews Country Club

St. Andrews Country Club is a resident-only club, ranked 15th by the Platinum Clubs of America and is internationally recognized for magnificent estate residences. The Club features superior amenities, two 18-hole championship golf courses, including an Arnold Palmer Signature Design®, 15 lighted Har-Tru® tennis courts, a state-of-art spa and fitness center and a 125,000 square foot Clubhouse in the center of it all. The Clubhouse provides unequalled culinary delights, a year-round social calendar and offers spectacular views of the lakes, fountains, fairways and manicured greens. St. Andrews has played host to numerous PGA golf exhibitions led by touring pros such as Phil Mickelson, Arnold Palmer, John Daly and Rocco Mediate, and is the home course to LPGA Touring Professional, Morgan Pressel. www.standrewscc.com.

SOURCE St. Andrews Country Club