BOCA RATON, Fla., July 2, 2012 /PRNewswire-USNewswire/ -- The Professional Club Marketing Association (PCMA) hosted its 2012 Florida Club Membership and Marketing Symposium on June 25 at St. Andrews Country Club. The one-day symposium delivered the latest information on Florida private club industry trends, cutting edge brand building, effective networking techniques and strategies for innovative events. The strength of the agenda enabled many attendees receiving education credits for the Club Managers Association of America's Certified Club Manager designation. The 125 attendees included general managers, marketing and membership professionals as well as board members from various private and public clubs from all areas of Florida.
"St. Andrews Country Club is honored to host the PCMA Florida Symposium. The focus and commitment to ongoing education in the private club membership and marketing area is critical to the viability of the industry," said Craig D. Martin, CCM and COO/General Manager of St. Andrews Country Club. "I am pleased to see so many colleagues from around the state gather together to not only enhance their professional knowledge but to share best practices."
The 2012 Florida Club Membership and Marketing Symposium offered six hours of presentations, two hours of roundtable discussions and finished with a networking cocktail reception. A highlight of the day was the traditional St. Andrews Country Club "Sunday Brunch" complete with all the food and beverage items that make this feast the most talked about brunch in the club industry.
Kristen Pfeifer, Director of Communications & Member Services and PCMA Southeast Florida Chapter President noted, "It was great to interact with other marketing and membership professionals from around the state and discuss opportunities and challenges. This event was also provided us with the opportunity to showcase the St. Andrews Country Club brand, one of the best in the private club industry."
About St. Andrews Country Club
St. Andrews Country Club of Boca Raton, a resident-only Platinum Club of America and an Emerald Club of America, internationally recognized for magnificent estate residences. The Club features superior amenities, two 18-hole championship golf courses, including an Arnold Palmer Signature Design®. The club offers a comprehensive Golf Performance Center with an indoor hitting bay, private practice area, covered patio with complimentary beverage station, state of the art V1 Digital Coaching System and FlightScope Launch Monitor® technologies and a Callaway Golf® branded club fitting area. The Club also includes 15 clay tennis courts, including a European red clay court, a full service spa and fitness center and a 125,000 square foot Clubhouse in the center of it all. The Clubhouse provides unequalled culinary delights, a year-round social calendar and offers spectacular views of the lakes, fountains, fairways and manicured greens. St. Andrews has played host to numerous PGA golf exhibitions led by touring pros such as Phil Mickelson, Arnold Palmer, John Daly and Rocco Mediate, and is the home course to LPGA Touring Professional Morgan Pressel. For more information, please visit www.standrewscc.com or follow us on Facebook and Twitter.
SOURCE St. Andrews Country Club