MEMPHIS, Tenn., Sept. 17, 2018 /PRNewswire/ -- St. Jude Children's Research Hospital® announced today that artwork from two young patients will be featured on one million bags of limited edition Green Giant® Veggie Tots. As part of its partnership with St. Jude, Green Giant worked with patients to create colorful drawings of vegetables. Artwork by Addy, age 4, and Bailey, age 13, is featured on the new packaging that will be available in grocery stores nationwide this fall.
"Green Giant is incredibly generous in its support of St. Jude, our patients and lifesaving mission," said Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "We're thrilled to partner with this iconic brand as Green Giant uses its platform and popularity to showcase our patients' stories and the critical work of St. Jude Children's Research Hospital."
In addition to prominent promotion of St. Jude on Green Giant product packaging, B&G Foods, Inc., the owner of the Green Giant brand, has donated $350,000 to the organization to help St. Jude further its efforts in leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. To round out the donation, B&G Foods employees have committed an additional $250,000 of their own dollars to the cause.
"We're proud to bring our partnership with St. Jude to the freezer aisle in such a big way by featuring patient artwork and compelling stories on our new limited edition Green Giant Veggie Tots packaging," said Jordan Greenberg, Vice President and General Manager, Green Giant. "It was important for us to release this timed to September and Childhood Cancer Awareness Month to bring awareness of the important work being done by St. Jude to help children and families."
Green Giant Veggie Tots are a part of the award-winning Green Giant Veggie Swap-InsTM Line. For more information about the limited edition tots or the brand's partnership with St. Jude, please visit stjude.org.
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.
About Green Giant
Green Giant® has been helping families find new ways to enjoy vegetables picked at the peak of perfection® for over 100 years. Through the years, the iconic Green Giant brand has introduced innovative products and become synonymous with delicious and high-quality vegetables for families. Most recently, the Green Giant brand's launch of its convenient and award-winning Veggie Swap-InsTM line, which includes Green Giant Riced Veggies, Green Giant Veggie Tots, Green Giant Mashed Cauliflower and Green Giant Veggie SpiralsTM, has reinvigorated the frozen vegetable category. For more information about Green Giant, including simple recipe ideas, please visit www.greengiant.com.
SOURCE St. Jude Children's Research Hospital