HARTFORD, Conn. and WHITE PLAINS, N.Y., Jan. 22, 2019 /PRNewswire/ -- Stacey Ross Cohen, CEO of Co-Communications, recently took the TEDx stage to deliver a fresh perspective on personal branding, demonstrating how a well-developed personal brand can pave the way for success in college, career and beyond. The event took place at Infinity Hall in Hartford, C.T.
An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in discovering, cultivating and perfecting clients' brands. At TEDx, she stressed the importance of developing an authentic personal brand. Cohen shared her story of growing up as a twin and the challenges she faced in creating a unique identity while fielding questions like, "Why do you weigh more than your twin?" or "Why do you get better grades?"
"With our lives playing out online and competition growing more global, personal branding is no longer a luxury − it's a requirement," Cohen said. "I'm extremely passionate about helping people be their best selves and communicate their unique value."
As only a true marketer would, she left the audience with a call-to-action, stating "If I – as a twin – can develop a personal brand, so can you!"
Co-organized by Lee Simmons and Laura Dinan Haber, this year's event theme was "Imagine" and featured a line-up of eight speakers, including Arthur Haines, Selena Rezvani, Charles Teale Sr., Rachel DeAlto, Ryan Mazurkivich, Frank W. Maletz and Matt Kozloski.
The independently-produced event operates under a license from TED and presents a program of discussions, demonstrations, and performances by leading thinkers, innovators, artists, philosophers and entertainers from diverse fields such as technology, the arts, ecology, education and more.
To view "Branding from Birth: What's in a Name?" please visit https://youtu.be/97WKB4MGTrY.
About Stacey Ross Cohen
An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in finding, cultivating and perfecting brands. Stacey is a sought-after speaker, author and panelist in the realm of personal branding. She speaks often at industry conferences on topics ranging from personal branding to social media. She is CEO and president of Co-Communications, a full-service marketing communications agency. Stacey is also co-founder of College Prime, a company that provides social media and personal branding training to high school students to succeed with college admissions, internships and beyond. She is a blogger at The Huffington Post and has been featured in Entrepreneur, Forbes, Crain's, Sales & Marketing and a suite of other national publications. She holds a B.S. from Syracuse University, an MBA from Fordham University and recently completed a certificate program in Media, Entertainment, & Technology at NYU Leonard Stern School of Business. (http://staceyrosscohen.com, https://twitter.com/staceyrosscohen, https://www.linkedin.com/in/staceycohen2, https://www.facebook.com/StaceyRossCohen, https://cocommunications.com/)
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or fewer) delivered by today's leading thinkers and doers. Many of these talks are given at TED's annual conference in Vancouver, British Columbia, and made available, free, on TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.
TED's open and free initiatives for spreading ideas include TED.com, where new TED Talk videos are posted daily; the TED Translators Program, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TED-Ed; the annual million-dollar TED Prize, which funds exceptional individuals with a "wish," or idea, to create change in the world; TEDx, which provides licenses to thousands of individuals and groups who host local, self-organized TED-style events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.
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