LOS ANGELES, March 27, 2017 /PRNewswire/ -- Wolfgang (http://wolfgangla.com) today announced that Stagwell Media LLC has acquired a minority stake in the company as a founding member of the Stagwell Group's marketing incubator.
"Wolfgang is a new kind of agency, a creative consultancy, purposefully built for the modern age," said Mark Penn, Managing Partner and President of The Stagwell Group. "We are big fans of Wolfgang's creative and strategic point of view and believe they can help clients bring their advertising to a new level."
Recently launched by CEO Mike Geiger, President & CSO Seema Miller and CCO Colin Jeffrey, Wolfgang is based in Los Angeles and combines consultancy, strategy and technology experience. Today, the team includes creative professionals with over 50 years of advertising experience creating campaigns for top-shelf client including Uniqlo, Sprint, and VW.
"We are extremely excited to be part of this new type of holding company and Stagwell Group's Marketing Incubator," said CEO Mike Geiger, "We believe this will help us achieve our mission of bridging the gap between management consulting and advertising even further."
Wolfgang is the second announced member of the Stagwell Marketing Incubator. Other members of the Stagwell Group family include research leader Harris Insights & Analytics, performance marketing firm PMX Agency, creative digital leader Code and Theory, strategic communications agency SKDKnickerbocker, entertainment research innovator National Research Group (NRG), public relations firm Finn Partners, communications agency Wye Communications, digital advocacy shop Targeted Victory and technology innovator Stagwell Technologies.
Stagwell Group has an option to acquire a majority stake in Wolfgang in the future. Other terms were not disclosed.
About The Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. The Stagwell Group portfolio includes public opinion research leader Harris Insights & Analytics, leading integrated performance-driven global marketing firm PMX Agency, creative digital firm Code and Theory, strategic communications firm SKDKnickerbocker and entertainment research firm National Research Group (NRG). Stagwell Group has also made a strategic investment in public relations firm Finn Partners and created communications agency Wye Communications. The Stagwell Marketing Incubator includes digital advocacy shop Targeted Victory and creative consultancy Wolfgang. The fund previously announced it has raised $250 million in capital and may leverage that to make up to $750 million in acquisitions. Online at www.stagwellgroup.com.
SOURCE Stagwell Group LLC