Standard Life Makes ISA Investment Easy

LONDON, Feb. 22, 2011 /PRNewswire/ -- Standard Life, the long term savings and investment company, has launched a new online Stocks and Shares ISA, available via its website, aimed at simplifying investment options for people who want to manage their ISA investments online but are not sure what funds to choose.

The new online Stocks and Shares ISA offers access to the full fund range but importantly people can now also access the MyFolio range of risk based portfolios. These offer people a simple choice of active investment strategies designed to maximise potential returns across five risk levels.

Mark Till, director, Standard Life commented: "Our customer research indicates that while many people understand the tax efficiencies of stocks and shares ISAs and want to manage their investment online, they can often feel overwhelmed by the choice of investment funds on offer.

"Our new Stocks and Shares ISA provides customers with a simple and supportive online application process, but crucially it also offers access to ready-made investment strategies.

"People can assess the level of risk they are comfortable with and match themselves to the appropriate investment strategy knowing the hard work will be done for them by our investment team."

The MyFolio fund range should also appeal to people who are looking to broaden their investments beyond Cash ISAs. The new, simplified risk based choices will give customers  the confidence to start investing in stocks and shares ISAs ahead of the tax deadline on 5th April.

Standard Life's Stocks and Shares ISA can be started with a regular payment of 50 pounds Sterling a month or a single payment of 500 pounds. Additionally, customers can choose to consolidate existing ISA investments within their chosen strategies and keep track of their investments online via Standard Life's FundZone.

About Standard Life:

Standard Life is a leading long term savings and investments company headquartered in Edinburgh and operating internationally. Established in 1825, Standard Life provides life assurance, annuities, investment funds, tax efficiencies, pensions including self invested personal pensions (SIPP) company pensions and employer pensions, and investment management to over 6.5 million customers worldwide.

Standard Life provides flexibility and support to build its customers' confidence in their future wealth.

Standard Life operates in the United Kingdom, Europe, North America and Asia Pacific, and globally with Standard Life Investments.

SOURCE Standard Life