Stanford Grad And Former Apple And Deloitte Employee Team Up To Fill Longstanding Void In Event Technology Industry

Creators of Silicon Valley-based event app provider atEvent combine unique blend of expertise to bring new level of automation to events

Oct 08, 2013, 10:30 ET from atEvent

SAN RAMON, Calif., Oct. 8, 2013 /PRNewswire/ -- With a management team consisting of a tech entrepreneur from Stanford University and a demand gen industry veteran whose career includes stints with Apple and Deloitte, leading mobile event app provider atEvent is bringing together a unique blend of tech, lead gen, and event expertise to fill a void that has existed for years within the event technology industry.

Under the leadership of CEO Uzair Dada, whose career includes more than 20 years of experience in demand gen and channel marketing with companies such as Apple and Deloitte; and Alex Lee, a Stanford Graduate with a degree in Management Science & Engineering, atEvent is establishing itself as the most integrated mobile lead generation solution for events and tradeshows.

The impetus behind atEvent was a clear void that had existed for years within the event industry. Despite rapid advancements to improve lead gen practices in other areas of marketing, the event space remained stuck in the past. The majority of marketers were still relying on archaic processes such as paper-based forms, fishbowls and other manual methods to capture prospect intelligence at events.

atEvent drew on their extensive experience in the demand gen, technology, mobile and event industry to create a suite of apps that would enable corporate marketers to automate prospect data capture at every step of the event lifecycle. Taking it one step further, they wanted to create a suite of apps that addressed one of the biggest pain points for marketers at events; the ability to integrate prospect intelligence captured at events with their CRM and marketing automation systems so that prospects could be quickly and more effectively followed-up on after events on the way to closing leads.

"Thanks to the innovation and vision of their management team, atEvent has given Rackspace a wide breadth of tools to make signature events of ours, including the Open Cloud Experience, available well beyond the thousands of attendees on the day of the event," said Becky Doyle, events marketing manager at Rackspace, one of atEvent's leading enterprise customers.

For more information on atEvent, including feature descriptions, customer listings, product demo requests, and to receive details on upcoming announcements, please visit

About atEvent:
atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.

SOURCE atEvent