RESTON, Va., March 28, 2013 /PRNewswire/ -- Stanley Martin Homes, a regional homebuilder with extensive market share in Northern Virginia, DC, Southern Maryland, Montgomery County, and most recently Charlottesville, has opened two communities in 2013 and both have been hugely successful. But what is most intriguing is that both have been sold off-site, both have exceeded pre-sales goals within the first month of sales, and neither have had an on-site model home.
Oakton East, a community of 35 very high-end townhomes, just off Chain Bridge Road, has sold 10 homes since opening January 31st. Seven of the 10 homes were sold in the first 30 days with closing prices ranging from very high $600s to low $900s. These homes were sold from an office in Stanley Martin's Headquarters in Reston and most purchasers bought off of blueprints, as the on-site model was not yet complete. Moreover, since the three floorplans offered at Oakton East were new to Stanley Martin, there was no other community where purchasers could go view these homes.
Reservoir Ridge, a community of large single family homes, to be built, on 1/2 acre homesites in Ashburn, opened in early March and sold three homes in the first three days, ranging in closing prices from mid $700s to mid $800s. This community is also being sold "off-site," although this time from another Stanley Martin community, as the Reservoir Ridge model is not yet complete.
With so much sales success, so quickly, without the benefit of being on-site or in a model home, Stanley Martin's Vice President of Marketing, Lauri Chastain, asks herself, "Are we back to the days of people camping out to be first in line to purchase a home in a new community because demand is so great? Perhaps, not quite yet. But with market conditions continuing to improve and sales numbers and pricing continuing to rise, those days may not be too far off."
Stanley Martin is slated to open three additional communities this summer; Chesterfield - condos in Woodbridge; Summit Oaks - single family homes in Lorton; and Powell's Landing Towns - townhomes in Woodbridge and is looking forward to similar demand and sales results.
SOURCE Stanley Martin Homes