SANTA MONICA, Calif., Aug. 30, 2016 /PRNewswire/ -- Back-to-school shopping season is upon us, and parents around the nation are scrambling to make sure their kids have all the supplies they'll need this Fall. Back-to-school shopping can be a major hit to the budget, but coupon-savvy parents have mastered the art of slashing the overall cost of buying school supplies. We surveyed 80 frugal lifestyle influencers on their back-to-school shopping perceptions and habits.
Most popular retailers for back-to-school shopping among influencers
Dealspotr asked respondents at which retailers they did most of their back-to-school shopping. Walmart topped the list (66% of respondents), followed by Target (52%) then Staples (42%). Amazon was another popular choice (30%), followed by Office Depot (18%) and Dollar Tree (17%). Up-and-coming online retailer Jet.com (now owned by Walmart) is still relatively unknown, with only 1% of respondents doing most of their shopping on the e-commerce site.
Retailers perceived as offering the best back-to-school coupons and discounts
Survey respondents were asked which retailer(s), in their experience, offered the best promotions during the back-to-school shopping season.
Staples was perceived as having the most compelling discounts with 48% of the vote. Staples offers a unique 110% price match guarantee, which was popular among respondents.
Walmart came in as the second-best retailer (43%) in terms of offering great discounts for back-to-school. Walmart offers the popular Savings Catcher feature in its mobile app which offers price matching benefits.
Target's popular Cartwheel app contributed to its popularity with 41% of respondents listing them as a top discounter for back-to-school savings.
Average spend per child on back-to-school supplies
Dealspotr asked respondents to tell us how much they spent (per-child) on back-to-school shopping. Two-thirds (67%) of respondents spent less than $50 per child. Only 5% of respondents spent over $150 per child.
Average savings achieved with coupons on back-to-school supplies
77% of deal-savvy parents in our survey base were able to save more than 10% of their total back-to-school shopping cost using coupons, with 17% able to save over 50% using coupons.
Coupon types used for back-to-school shopping
Coupons accessed from mobile applications (63%) along with coupon codes used online (63%) are the two most popular forms of coupons used by coupon influential parents. In-store printable coupons followed closely at 62%, along with sales received in email newsletters (60%).
Dealspotr is a real-time deal sharing platform designed to help shoppers find working coupon codes and deals for anything they want to buy. With over 30,000 active community members sharing millions of deals, we have 54% greater coverage of working, non-expired coupon codes than any other coupon site.
Media Contact: Avery Tompkins, avery@Dealspotr.com