Star Wars(TM) By Stride Rite® Trilogy of the Lights Collection Offers Unique Light-up Technology

LEXINGTON, Mass., Feb. 14, 2013 /PRNewswire/ -- Stride Rite®, the leader in premium children's footwear, today announced the introduction of its Star Wars™ by Stride Rite® Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite.  

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60351-stride-rite-star-wars-trilogy-of-the-lights-collection-unique-kids-shoes

(Photo: http://photos.prnewswire.com/prnh/20130214/MM59156)

The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology.

• The Morphing Lightsaber™ sneaker features Push to Change light-up technology and puts the power of choosing either the light or the dark side of the Force. The lightsaber on the front of the shoe, which lights up with every step, will change from Yoda green to Sith red with the simple push of a button.
• The Jedi to Sith sneaker with Shadow Lights technology represents the ultimate battle between both sides of the Force through the transformation of Anakin Skywalker to Darth Vader. This shoe features first-of-its-kind Light & Dark Sensor Technology that flashes blue in the brightness of day, and glows red in the shadows of darkness.
• Star Wars fans can channel their inner clone trooper into the Clone Captain Rex™ 2.0 sneaker with Revealers Light-up technology.  When you step, the shoe closure, looking like a clone trooper helmet, flickers blue light to reveal Clone Captain Rex's silhouette.

The Star Wars by Stride Rite Trilogy of the Lights campaign is illustrated in two fifteen-second commercials airing in February on Cartoon Network and Disney XD. The imagination-inspired commercials show mini-Jedi Knights gliding into their Star Wars shoes and transporting themselves into the never-ending battle between the light and dark side of the Force.

"Star Wars younglings are sure to love these new shoes that will bring these exciting characters and the Star Wars story to life. At Stride Rite, we strive to offer designs and technology that inspire children's imagination and encourages them to play," said Sharon John, president of Stride Rite Children's Group.  "That's why we are so proud to be offering Star Wars-inspired footwear for children.   We know how beloved these characters and stories are, and are excited to bring them to life through our shoes."

The Star Wars by Stride Rite Trilogy of the Lights sneakers range from $56 to $59, and are currently available in Stride Rite retail stores, online at www.striderite.com, as well as Nordstrom. Visit www.striderite.com to find a location near you.

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Wolverine World Wide, Inc., markets leading brands of premium children's footwear in the United States, including Stride Rite®,, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through our sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.

Media Contacts:
Stride Rite: Malinda Freitas, [email protected], 617-824-6231
RF|Binder: Melanie Anenberg, [email protected], 212-994-7606

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

SOURCE Stride Rite Children's Group